Abstract:This article describes the coaching business process carried out at an SMEs, the Shine Icon Mora Craft, to develop packaging design and Instagram account. The purpose of this research is to assist the SMEs in developing packaging designs and developing Instagram account. The research method that was used in this research is a business coaching approach. In order to get an insight into the packaging development ideas and effectiveness of the Instagram account, data obtained through surveys and in-depth. Based o… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.