P205 Detox Tea Advertising on Social Media: Examining the Content of Popular Detox Tea Brands on Instagram

The Role of Digital Media in Adolescents’ Body Image and Disordered Eating

“…The presentation of these images on social media, where adolescents frequently see the personal life experiences of their peers, may make them appear more relatable and thus attainable, despite many negative outcomes related to viewing these images. Alarmingly, companies that manufacture "wellness" products such as FlatTummyShakes and FitTea hire popular social media influencers and celebrities to advertise their products, though these supplements contain appetite suppressants and laxatives, and thereby facilitate disordered eating (Auguste et al, 2019;Wong, 2018). Studies examining young adults' exposure to and posting of such content consistently show associations with body dissatisfaction and disordered eating behaviors (e.g., Griffiths & Stefanovski, 2019;Holland & Tiggemann, 2017), often mediated by appearance comparisons (e.g., Tiggemann & Zaccardo, 2015).…”