This study tackles the core issues associated with near-neutral pH water splitting, particularly regarding electrolyte engineering in the electrocatalysis and product cross-over. The hydrogen evolution reaction (HER) was investigated on Pt, Ni and NiMo catalysts in various concentrations of cations and anions to describe their performances by quantifying kinetics and mass-transport. The choice of electrolyte in terms of its identity and activity drastically altered the HER performance. Electrolyte properties (activity coefficient, kinematic viscosity and diffusion coefficient) accurately described the mass-transport contribution, which was easily 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 2 isolated when a highly active Pt catalyst was used. The HER rate on the Pt was maximized by tuning the solute concentration (typically 1.5 -2.0 M). Moreover, the kinematic viscosity and oxygen solubility under such densely buffered conditions governed the oxygen mass-transport flux in the electrolyte, which in turn tuned the cross-over flux. At near-neutral pH, as high as 90 % selectivity toward the HER was achieved even under an oxygen saturated condition, where only a 40 mV overpotential was needed to achieve 10 mA cm −2 for the HER. This information can be regarded as an important milestone for achieving a highly efficient water splitting system at near-neutral pH.