Outside-in and bottom-up: Using sustainability transitions to understand the development phases of mainstreaming plant-based in the food sector in a meat and dairy focused economy

Aschemann-Witzel, Jessica; Mulders, Maartje D.G.H.; Mouritzen, Simone Lykke Tranholm

doi:10.1016/j.techfore.2023.122906

Cited by 6 publications

(2 citation statements)

References 57 publications

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“…In contrast, plant-rich dietary patterns are associated with a lower environmental impact and reduced risk of noncommunicable disease-related morbidity (i.e., cardiovascular disease, type 2 diabetes, and certain cancers) and all-cause mortality [19,20]. A sustainable diet transition involves shifting production and consumption practices to support human and planetary health and is often described in the context of shifting dietary practices to reduce meat and dairy intake and increase consumption of plant-based products [21][22][23].…”

Section: Sustainable Diet Transitions For Americansmentioning

confidence: 99%

Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

Consavage Stanley,

Leary,

Holz

et al. 2024

Sustainability

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United States (U.S.) and global experts recommend that populations reduce red and processed meat (RPM) intake and transition to plant-rich, sustainable diets to support human and planetary health. A systematic scoping review was conducted to identify the landscape of media campaigns that promote plant-rich dietary patterns, traditional plant proteins, and novel plant-based meat alternatives (PBMA) and that encourage or discourage RPM products to Americans. Of 8321 records screened from four electronic databases, 103 records were included, along with 62 records from gray literature sources. Across 84 media campaigns (1917–2023) identified, corporate marketing campaigns (58.6%) were most prevalent compared to public information (13.8%), corporate sustainability (12.6%), countermarketing (5.7%), social marketing (4.6%), and public policy (4.6%) campaigns. Findings indicate that long-running corporate RPM campaigns, many with U.S. government oversight, dominated the landscape for decades, running alongside traditional plant protein campaigns. Novel PBMA campaigns emerged in the past decade. Many civil society campaigns promoted plant-rich dietary patterns, but few utilized social norm or behavior change theory, and only the Meatless Monday campaign was evaluated. The U.S. government, academia, businesses, and civil society should commit more resources to and evaluate the impact of media campaigns that support a sustainable diet transition for Americans, restrict and regulate the use of misinformation in media campaigns, and prioritize support for plant-based proteins and plant-rich dietary patterns.

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Section: Sustainable Diet Transitions For Americansmentioning

confidence: 99%

Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

Consavage Stanley,

Leary,

Holz

et al. 2024

Sustainability

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show abstract

“…However, change accelerated throughout the past years. The ultimate 'trigger' for this is attributed to growing consumer demand and international policy and trends that provide an encouragement for national plant-based business actors (Aschemann-Witzel et al, 2023).…”

Section: Plant-based Sector State and Transitionthe Case Of Denmarkmentioning

confidence: 99%

Tipping the Next Customer on the Shoulder? A Segmentation Study and Discussion of Targeted Marketing to Further Plant-Rich Dietary Transition

Aschemann‐Witzel

Mulders

Janßen

et al. 2023

Preprint

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Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Aschemann-Witzel,

Mulders,

Janssen

et al. 2023

Cleaner and Responsible Consumption

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Outside-in and bottom-up: Using sustainability transitions to understand the development phases of mainstreaming plant-based in the food sector in a meat and dairy focused economy

Cited by 6 publications

References 57 publications

Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

Exploring the Landscape of Media Campaigns That Encourage or Discourage Sustainable Diet Transitions for Americans, 1917–2023: A Systematic Scoping Review

Tipping the Next Customer on the Shoulder? A Segmentation Study and Discussion of Targeted Marketing to Further Plant-Rich Dietary Transition

Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

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