Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Aschemann-Witzel, Jessica; Mulders, Maartje D.G.H.; Janssen, Meike; Perez-Cueto, Federico J.A.

doi:10.1016/j.clrc.2023.100154

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Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

Cited by 2 publications

References 53 publications

Social network research and meat reduction – An overview of research directions and results from a study in Denmark

Social network research and meat reduction – An overview of research directions and results from a study in Denmark

Gradual Behaviour Change Towards Meat Reduction Revisited: Applying the Decisional Balance Scale in a Dutch Study

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