2019
DOI: 10.1155/2019/4251362
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OTAs Selection for Hot Spring Hotels by a Hybrid MCDM Model

Abstract: Tourism has been identified as one of the sectors that will contribute to Taiwan’s economic development. Online travel agencies’ role in producing economic value in the hospitality industry continues to grow. The hotel industry is used in this study as the research context to help managers of hot spring hotels select the optimal online travel agencies (OTAs) using a hybrid multi-criteria decision-making (MCDM) model. The aim of this paper is threefold: first, to obtain selection criteria for OTAs based on the … Show more

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Cited by 10 publications
(6 citation statements)
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“…The weighted super matrix is obtained on the basis of the unweighted super matrix, presented in Table 17. Finally, the weighted super matrix can converge into a stable super matrix, called the limit super matrix (Liao et al, 2019). The limit super matrix is obtained in Table 18.…”
Section: Case Analysis and Resultsmentioning
confidence: 99%
“…The weighted super matrix is obtained on the basis of the unweighted super matrix, presented in Table 17. Finally, the weighted super matrix can converge into a stable super matrix, called the limit super matrix (Liao et al, 2019). The limit super matrix is obtained in Table 18.…”
Section: Case Analysis and Resultsmentioning
confidence: 99%
“…DEMATEL technique is a systematic factor analysis method to detect the cause-effect relationships between complicated indicators using graph theory and matrix tools [67], originally proposed by the Battelle Research Centre in 1972 [68]. DEMATEL has been used to solve complicated real-world problems by building an INRM [69], such as optimal online travel agencies [70], regional innovation capacity [71], and sustainable online consumption [72].…”
Section: Dematel Techniquementioning
confidence: 99%
“…In other words, this method transforms complicated systems into well-defined causal relationships. The following is the procedure for operating DEMATEL [12,31,[47][48][49][50].…”
Section: Dematelmentioning
confidence: 99%