“…When enterprises disclose carbon information to customers through ECS and communicate with them, enterprises with higher organizational unlearning can capture the customers' ideas more quickly, improve process design, and promote CLCC (Awan & Sroufe, 2020; Rogge & Schleich, 2018; Villena & Dhanorkar, 2020). Furthermore, enterprises with high organizational unlearning can improve their internal low‐carbon management practices and obtain customer support through the release of ECS (Henri & Journeault, 2010; Zhao et al, 2021), which enables enterprises to have more resources to develop leading‐edge products to meet customers' low‐carbon needs and strengthen cooperation with customers (Awan, Kraslawski, & Huiskonen, 2018; Cronin et al, 2011). In addition, enterprises adopting organizational unlearning are more open and inclusive, which can reduce the loss of morale after failure due to the research and development of new products and improve the success rate of low‐carbon transformation (Klammer & Gueldenberg, 2018; Zhang & Zhu, 2021).…”