“…& Johann, 2018; see alsoShu & Wong, 2018). Overall, research on the moderating role of history and stakeholder memory is in a nascent stage (highlighted more recently byMariconda et al, 2021), as most studies still focus on the short-term, or indeed immediate alterations in corporate reputation (e.g Bae et al, 2020;Karpoff et al, 2005)(Burgoon, 1978) (42%; n = 190 studies), research explored different aspects of how stakeholder expectations influenced reputation contestation, sanctions and decline (e.g Bae et al, 2020;Gong et al, 2021;Hillenbrand et al, 2019;Janney & Gove, 2011;Nardella et al, 2020…”