Organizational and managerial aspects of tourist destinations branding: partnership management in the development and implementation of activities

Abstract

The tourist destinations develop with the participation of a significant number of stakeholders, whose interests often do not coincide, and sometimes completely differently directed, which determines the multifactorial nature of the relationship in the scope of the set goals achieving. On the one hand, this is the development of tourism, in which the business community is interested, on the other hand, the interests of the territory administration, which interests are of a dual nature. Coordination of the interests of all interested parties - the administration, the population of the territorial entity, the business community and tourists becomes a priority in this situation. The solution to this priority task through partnership management technologies is proposed in this research. The research is based on the use of a systematic approach and technologies of management analysis and modelling. The proposed conclusion, algorithm, model can be used in the implementation of territories branding, in the formation and implementation of the tourist destination development, in the regional policy formulation in the tourism development and the local self-government development.

Development of the Entrepreneurial University-Business Strategic Interaction Model for Kazakhstan

“…External changes influencing on shareholders give rise to their wants that can be met through interaction. The wants are understood as an objective socio-economic category that reflects the historically defined relations of people in the process of social reproduction, which manifests itself in the desire to consume, and takes the form of wishes (Grinenko, 2009). The wants and problems (Kelchevskaya et al, 2002) have been formulated in Table 2.…”

“…The coordination of the socio-economic interests of the subjects operating in these markets requires a conceptual and theoretical justification due to its specificity. These markets have a number of features, since the interests of the Subjects of these markets, determined by the classical development paradigm, have a clear hierarchical structure and are of a public or mixed nature (Grinenko, 2009). The mismatch of supply and demand in the labor market lead to an unemployment of graduates -Employment of graduates -Improving the quality of educational programs and teaching at the university -Strengthening the capacity of the teaching staff -Improving the image and rating of the university -Strengthening the facilities of the university It is solved by: predicting the needs of the economy in personnel, creating online platforms for employment; interaction of universities with business in the market of basic education services.…”