Organics unpacked: The influence of packaging on the choice for organic fruits and vegetables

Herpen, Erica van; Immink, V.M.; Puttelaar, Jos van den

doi:10.1016/j.foodqual.2016.05.011

Cited by 39 publications

(24 citation statements)

References 19 publications

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“…However, highlighting these claims on packaging had significantly positive effects on occasional buyers. On the other hand, research conducted by van Herper et al [42] obtained the opposite results. It revealed that packaging of any type can have negative effects on organic food sales (especially on organic fruits and vegetables), pointing out the fact that offering products without packaging increases the choice of consumers and that this effect is not limited to organic products only.…”

Section: Key Marketing Determinants Affecting Organic Food Consumptionmentioning

confidence: 85%

“…Poor distribution channel development is a common problem in most developing organic food markets, such as Serbia or Poland [66,67]. Additionally, supermarkets and specialized stores are the most important distribution channel even in developed and mature organic food markets, such as Germany, France, and Canada, where supermarkets offer large varieties of product types and brands, while the specialized stores are usually better adapted to special consumer segments by offering a wide range of products customized and adapted from bulk or small packing containers [42,58]. Therefore, in the mature markets, producers can focus on in-depth development of their organic brand lines instead of fostering the development of distribution channels and generic promotion of organic food products as it should be the focus in emerging and developing markets [45,67,68].…”

Section: Discussionmentioning

confidence: 99%

“…A number of authors conducted research related to consumer perception of one specific marketing instrument as an important element of the offer (product, price, distribution, or promotion), in order to make suggestions for improvement of the offer on the organic food market [36][37][38][39][40][41][42]. Thanks to the specificities of organic production, organic food products have additional value that motivates consumers to buy them.…”

Section: Key Marketing Determinants Affecting Organic Food Consumptionmentioning

confidence: 99%

See 2 more Smart Citations

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Melović

Ćirović

Dudić

et al. 2020

Foods

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Considering the benefits of the organic production system, it is recognized as one of the main drivers of future economic development. However, the imbalance between demand and supply at the local market level represents one of the serious obstacles that prevents its future growth. Therefore, this article examines the key factors related to the main elements of the offer that have the strongest impact on consumer preferences and acceptance of organic food products. In that sense, organic product, price, distribution channel, and promotion are considered the main elements of the offer and are analyzed in this paper from the consumer preferences perspective. Further, this article provides insight into some of the sensory properties of the offer that are important to consumers. Finally, it gives recommendations for optimization of the offer on the organic food market based on the analysis of the influence of each of those elements (product, price, distribution, and promotion) on consumer acceptance of organic products and making purchasing decisions. The data were collected using a questionnaire, and analyzed using the structural equation model (SEM). The results revealed that price and promotion have the strongest impact on consumer acceptance and buying decisions. Further analysis revealed that attitudes towards organic food products, price/quality ratio, distribution barriers, and modern media as a promotion instrument are the factors that have the most significant impact on consumer perception and attitudes towards the available market offer. These findings can help producers and other decision makers to better understand what creates added value of the organic food products in consumers’ mind and therefore make an offer that is in line with their expectations and preferences, which is recognized as one of the main prerequisites for the acceptance and purchase of organic food products.

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Section: Key Marketing Determinants Affecting Organic Food Consumptionmentioning

confidence: 85%

Section: Discussionmentioning

confidence: 99%

Section: Key Marketing Determinants Affecting Organic Food Consumptionmentioning

confidence: 99%

See 1 more Smart Citation

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Melović

Ćirović

Dudić

et al. 2020

Foods

View full text Add to dashboard Cite

show abstract

“…But despite the fact that these two methods have many advantages comparing with other ones, shortcomings, typical for each of them, need a detail study of these ways for their more effective use at enterprises of restaurant economy [5]. To shortcomings of the existent equipment may be referred its material and energy intensity, insufficient quality of a product cleaning, big percent of waste, auxillary equipment presence [6,7].…”

Section: Introductionmentioning

confidence: 99%

Study of Combined Cleaning Process of Sunroot Tubers

Deynychenko

Dmytrevskyi

Chervonyi

et al. 2017

EUREKA: Life Sciences

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Elaboration and improvement of the process of raw material cleaning is an urgent scientifically technical process. The one of most prospective directions of vegetables cleaning process intensification is the elaboration of combined methods of their cleaning. The improvement of tubers cleaning process is based on the combination of thermal processing of sunroot tubers by steam and the process of further mechanical additional cleaning. The experimental studies of the influence of parameters of the process of sunroot thermal processing by steam on a tuber surface layer transformation were carried out. The influence of the steam pressure and the duration of the process of tubers thermal processing on the depth of the thermal processing of tuber surface layer and also on the effectiveness of the peel separation were studied. At the same time there were realized the studies as to the influence of the duration of tubers mechanical additional cleaning process on cleaning quality parameters. The experimental apparatus and correspondent method that allow to carry out investigations of the combined process of sunroot tubers cleaning with a possibility to determine the influence of all its parameters on the percent of raw material losses and cleaning quality were elaborated. Rational regimes of the combined process of sunroot tubers cleaning were established.

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“…In this thesis, two formats of virtual reality have been applied to manipulate the store's spatial layout (store layout design and merchandise layout) and to provide close-to-reality shopping environments for participants (van Herpen, Immink, & van den Puttelaar, 2016).…”

Section: Tools Used For Studying Impacts Of the Physical Store Enviromentioning

confidence: 99%

Designing attractive stores : How the spatial layout of physical stores affects consumers’ responses

Ploydanai¹

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Chapter 1 General introduction 1 Chapter 2 How store layout affects consumers' expected in-store shopping efficiency, shopping enjoyment, perceived store image and intention to visit stores Chapter 3 The role of store-layout complexity and orderliness in determining intention to visit stores Chapter 4 Using a virtual store as a research tool to investigate consumer in-store behavior Chapter 5 Stationing snacks in the supermarket: Does merchandise layout affect the (un)healthy snack choices made by consumers with different degrees of trait self-control?

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Organics unpacked: The influence of packaging on the choice for organic fruits and vegetables

Cited by 39 publications

References 19 publications

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Study of Combined Cleaning Process of Sunroot Tubers

Designing attractive stores : How the spatial layout of physical stores affects consumers’ responses

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