Designing attractive stores : How the spatial layout of physical stores affects consumers’ responses

Abstract

Chapter 1 General introduction 1 Chapter 2 How store layout affects consumers' expected in-store shopping efficiency, shopping enjoyment, perceived store image and intention to visit stores Chapter 3 The role of store-layout complexity and orderliness in determining intention to visit stores Chapter 4 Using a virtual store as a research tool to investigate consumer in-store behavior Chapter 5 Stationing snacks in the supermarket: Does merchandise layout affect the (un)healthy snack choices made by consumers with different degrees of trait self-control?