Organically Grown Products: Perception, Preferences and Motives of Dutch Consumers

Hack, M. D.

doi:10.17660/actahortic.1995.340.32

Cited by 17 publications

(30 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This conflicts findings reported in previous studies that consumers were persuaded not to buy organic versions of food based on appearance (Hack, 1993;Jolly & Norris, 1991;Roddy, et al, 1994). Results suggest students preferring AP chicken value the sensory aspects of smell, texture, and flavor of the chicken products differently than those who preferred the CP chicken, as those students reported significantly higher scores on those aspects of the AP chicken, in addition to appearance.…”

Section: Researchcontrasting

confidence: 92%

“…These findings are in conflict with those of Hack (1993), Jolly and Norris (1991), and Roddy, et al (1994), who each reported the appearance of organic foods was negatively perceived. Those who preferred the AP apple reported significantly higher scores on all four of the AP apple's sensory aspects.…”

Section: Researchcontrasting

confidence: 83%

“…In 1989, Jolly, Schutz, Diaz-Knauf, and Johal reported flavor was less important to consumers than the extrinsic cues of safety, freshness, general health benefits, nutritional value, and effect on environment when purchasing organic foods. Further, studies have shown dissatisfaction with the appearance of organic foods has led consumers to perceive it to be of poor quality (Hack, 1993;Jolly & Norris, 1991;Roddy, Cowan, & Hutchinson, 1994). With regard to specific foods, consumers did not perceive differences in organic and conventional oranges, grapefruits, bananas, mangos, white grapes, tomatoes, spinach, carrots, or sweet corn (Basker, 1992).…”

Section: Theorectical Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

Journal of Applied Communications vol.98 (4) Full Issue

Ellis¹

2014

Journal of Applied Communications

View full text Add to dashboard Cite

Section: Researchcontrasting

confidence: 92%

Section: Researchcontrasting

confidence: 83%

Section: Theorectical Frameworkmentioning

confidence: 99%

See 1 more Smart Citation

Journal of Applied Communications vol.98 (4) Full Issue

Ellis¹

2014

Journal of Applied Communications

View full text Add to dashboard Cite

“…According to Baker et al (2004), organic food markets where frequency of consumption is higher (such as the German market in Europe), consumers consider a greater number of information cues in their cognitive structures. Numerous authors suggest that, faced with impossibility of telling whether a product is organic just by looking at it, they rely on labels (Darby and Karni, 1973;Haest, 1990;Hack, 1995;Sylvander, 1995;Andersen and Philipsen, 1998;Giannakas, 2002;Wier and Calverley, 2002;Idda et al, 2008;Padel and Foster, 2005; among others). The presence of labels helps to convert credence characteristics into search characteristics.…”

Section: Research Hypothesesmentioning

confidence: 99%

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

Barrena

Sánchez²

1970

Span. j. agric. res.

View full text Add to dashboard Cite

Increasing saturation, maturity and globalisation in the agricultural goods market is forcing suppliers to innovate in order to sustain their business performance. One of the options open to them is to gain a deeper understanding of existing and potential customers in order to develop marketing strategies tailored to meet their priorities. This paper contributes to this option by identifying the food choice process for regular and occasional consumers of organic products. Consumer behaviour is modelling using the means-end chain method, which, as well as consumers' interest in product attributes also considers their knowledge of themselves and their personal involvement in the organic food choice process. The results show that the purchase choice between both consumer groups. For regular consumers the two main components in the final purchase choice are health and self-image. Therefore market positioning should pay attention to these personal consumer priorities in addtition to the product differentiating features. Break down the cognitive barriers that continue to hamper the development of this market.Additional key words: consumer behaviour, laddering interview, means-end chain, positioning, regular organic consumption. ResumenFrecuencia de consumo y cambios en los determinantes de la decisión de compra: de los atributos a los valores en el mercado de los alimentos ecológicos El creciente fenómeno de saturación, maduración y globalización de los mercados agroalimentarios, obliga a la oferta al diseño de innovadoras estrategias de actuación, con el fin de conseguir aceptables niveles de rentabilidad de sus negocios. Una de sus opciones potenciales es conocer en profundidad el comportamiento del actual y potencial comprador para adaptar las actuaciones comerciales a sus prioridades. Este trabajo, en este contexto, contribuye identificando el proceso de compra para compradores habituales y ocasionales de alimentos ecológicos. El análisis de dicho comportamiento del consumidor se realiza utilizando la metodología de Means-End Chain, que considera, además del interés por los atributos del producto, el conocimiento de sí mismos que tienen los compradores, y su implicación personal en el proceso de elección en alimentos ecológicos. Los resultados indican que las elecciones de compra difieren entre ambos grupos. Para los consumidores habituales los dos factores claves en la elección de compra son la salud y la buena valoración personal. Pueden, por lo tanto, estos aspectos de la persona ser utilizados tanto en el posicionamiento de mercado como en las actuaciones de diferenciación del producto, reduciendo las barreras del conocimiento que siguen limitando el desarrollo de este mercado.Palabras clave adicionales: cadena medio fin, comportamiento del consumidor, consumo habitual de alimentos ecológicos, entrevista laddering, posicionamiento.

show abstract

“…In two earlier papers from Holland and Great Britain (Hack, 1993;Beharrell & MacFie, 1991) it was estimated that a premium price of 25-30%…”

Section: Consumers and Their Interaction With Retailersmentioning

confidence: 99%

Organic livestock production systems and appropriate development in relation to public expectations

Hermansen¹

2003

Livestock Production Science

View full text Add to dashboard Cite

Organically Grown Products: Perception, Preferences and Motives of Dutch Consumers

Cited by 17 publications

References 0 publications

Journal of Applied Communications vol.98 (4) Full Issue

Journal of Applied Communications vol.98 (4) Full Issue

Frequency of consumption and changing determinants of purchase decision: from attributes to values in the organic food market

Organic livestock production systems and appropriate development in relation to public expectations

Contact Info

Product

Resources

About