Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey

Almli, Valérie Lengard; Asioli, Daniele; Rocha, Célia

doi:10.3390/nu11122951

Cited by 15 publications

(11 citation statements)

References 84 publications

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“…Consumer interest in healthy food contributes to the development of the organic food market as the customers believe that organic food improves their health [69,70]. Various studies have shown that health-conscious people are more likely to buy organic food.…”

Section: Discussionmentioning

confidence: 99%

Consumer versus Organic Products in the COVID-19 Pandemic: Opportunities and Barriers to Market Development

Śmiglak-Krajewska

Wojciechowska-Solis

2021

Energies

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The main objective of this study was to determine the behavior of the Polish consumer of organic products during the COVID-19 pandemic and to identify preferred channels of distribution of organic products in the situation of restricted freedom of movement as well as to assess what information displayed on the labels of organic food was most important to the customer. The research was conducted on a sample of 1108 respondents with the use of CAWI technique collected in an online survey carried out in February–August 2020. To analyze the obtained results, cluster analysis, linear regression model and duplication method were used to verify the substitute channels for purchasing organic goods. The pandemic has intensified the health value of consumers when making decisions about choosing food products. Consumers are sensitive shoppers who read the content of the labels and pay attention to the ingredients of the products they buy. The price is also of significant importance for consumers; however, it is less important than, for example, the expiration date of the purchased product. With the use of PCA analysis, it was possible to identify 18 factors that could be divided into three segments: marketing, practical and sensory. The proposed factors, according to the respondents, had an effect on the purchase of organic products by Polish consumers. Regarding the preferred purchasing channels, the Internet is becoming more and more important. Almost one-quarter of the respondents confirmed that they bought organic products via the above-mentioned distribution channel. Nearly 17% of the surveyed consumers considered the Internet to be an alternative way of doing their shopping. The results obtained in the research can be used in the sector of organic food producers to design marketing strategies and to adapt their offer to the proposed four groups of purchasers of organic products: eco-activists, eco-dietitians, eco-traditionalists, eco-innovators.

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Section: Discussionmentioning

confidence: 99%

Consumer versus Organic Products in the COVID-19 Pandemic: Opportunities and Barriers to Market Development

Śmiglak-Krajewska

Wojciechowska-Solis

2021

Energies

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“…For instance, Ballco and De Magistris [66] identified three consumer segments: "health-claims oriented", "nutritional-and health-claim oriented", and "indifferent". There is a complexity of targeting nutrition labels because a nonlinear effect of health attitude on the selection of products with increased nutrients content was revealed in previous research [67].…”

Section: Discussionmentioning

confidence: 99%

Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase

Bryła¹

2020

Nutrients

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The paper aims to identify selected predictors of food label use to extend our knowledge about consumer behavior related to food purchases. Two types of information were examined: front-of-package (FOP) and back-of-package (BOP), and two contexts of reading labels were distinguished: during shopping and at home. Various types of potential predictors were tested, including demographic (e.g., age, gender, household size, place of living), socioeconomic (e.g., education, professional activity, income), behavioral (e.g., purchasing certain types of products), and psychographic (e.g., importance attached to various types of information) criteria. The survey was conducted with the use of the CAWI (Computer-Assisted Web Interviews) methodology in a sample of 1051 Polish consumers. Quota sampling was applied based on sex, age, education, place of living (urban vs. rural), and region. Descriptive statistics, t-tests, ANOVAs, Pearson correlation coefficients, and multiple and retrograde step regressions were applied. In retrograde step regression models, only one predictor (self-rated knowledge about nutrition healthiness) turned out to be significant for all four measures of label reading. The remaining predictors were specific to selected measures of reading labels. The importance of the information about the content of fat and that about the health effects of consuming a food product were significant predictors of three types of food label use. This study confirms the necessity to investigate reading labels in fine-grained models, adapted to different types of labels and different contexts of reading. Our results show that demographic or socioeconomic variables are not significant predictors of reading food labels for a large group of Polish consumers.

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“…A number of studies (for instance, Aguirre & Tumlty, 2001;Almli et al, 2019;Hempel & Hamm, 2016;The Packer, 2001;Wolf, 2002;Yue & Tong, 2009) have investigated the effect of organic quality attributes and other characteristics on consumer preferences. However, empirical evidence supports a hypothesis that product quality characteristics affect consumers' preferences for organic food, with the most important being: nutritive value; economic value; freshness; flavour/taste; ripeness; and general appearance "especially of fruits and vegetables."…”

Section: Consumer Preference On Organic Food Consumptionmentioning

confidence: 99%

The willingness to consume organic food: A review

Eyinade

Mushunje

Yusuf

2021

Food and Agricultural Immunology

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Giving the rising interest in naturally grown foods; several studies have contrasted various features of organic and conventionally grown foods in relation to consumer attitudes, perceptions, and preference for organic foods. This paper aims to explore consumers' willingness to consume organic foods; the extent and attributes of consumer knowledge and awareness about organic food as well as consumer attitudes and preferences for organically grown foods. Articles from different peer review journals were used to develop this paper. The findings of this paper show that human health, food safety, attitudes and perceptions and willingness to pay for a price premium are some of the factors influencing consumers' willingness to consume organic foods. Therefore, there is a need to create more awareness in the food industry relating to the health benefits of consuming organic foods.

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Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey

Cited by 15 publications

References 84 publications

Consumer versus Organic Products in the COVID-19 Pandemic: Opportunities and Barriers to Market Development

Consumer versus Organic Products in the COVID-19 Pandemic: Opportunities and Barriers to Market Development

Who Reads Food Labels? Selected Predictors of Consumer Interest in Front-of-Package and Back-of-Package Labels during and after the Purchase

The willingness to consume organic food: A review

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