Order of Entry and Business Performance: An Empirical Synthesis and Reexamination

Szymanski, David M.; Troy, Lisa C.; Bharadwaj, Sundar G.

doi:10.2307/1252325

Cited by 132 publications

(121 citation statements)

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“…Beforehand, all authors had been contacted and asked to provide missing statistical information if possible. According to Eisend (2009), about 18% exclusion is not uncommon in meta-analysis, and it matches other metaanalyses in marketing (Brown and Stayman 1992;Szymanski et al 1995;Tellis 1988). The remaining 36 manuscripts yielded 46 independent studies, coming to 10,357 participants.…”

Section: Study Retrievalmentioning

confidence: 52%

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The effectiveness of celebrity endorsements: a meta-analysis

Knoll

Matthes

2016

J. of the Acad. Mark. Sci.

392

307

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Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Findings revealed strong positive and negative effects when theoretically relevant moderators were included in the analysis. The most positive attitudinal effect appeared for male actors who match well with an implicitly endorsed object (d = .90). The most negative effect was found for female models not matching well with an explicitly endorsed object (d = −.96). Furthermore, celebrity endorsements performed worse compared to endorsements of quality seals, awards, or endorser brands. No publication bias was detected. The study has theoretical and practical implications, and provides an agenda for future research.

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Section: Study Retrievalmentioning

confidence: 52%

“…In total, 367 effect sizes were obtained. The ratio of effect sizes (367) to the number of studies (46) is the rule rather than the exception when analyzing various dependent variables (Eisend 2006(Eisend , 2009Szymanski et al 1995).…”

Section: Meta-analytic Proceduresmentioning

confidence: 99%

The effectiveness of celebrity endorsements: a meta-analysis

Knoll

Matthes

2016

J. of the Acad. Mark. Sci.

392

307

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“…A related stream of research supports the notion that early entrants in new markets often achieve a first-mover advantage which results in dominant market shares and a sustainable competitive advantage through the creation of entry barriers (Kerin, Varadarajan and Peterson (1992); Szymanski (1995)). Second, there are also a number of studies which point to supply side signaling benefits of high market share.…”

Section: Theoretical Background and Hypothesismentioning

confidence: 93%

What matters in audit pricing: industry specialization or overall market leadership?

Ferguson

Francis

Stokes

2006

Accounting & Finance

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Ferguson, Francis and Stokes (2003) report that audit industry fee premia primarily reside with joint national and city-specific industry leadership as opposed to merely firm-wide (national) industry expertise, suggesting auditor choice among the Big 5 is best conceptualized on joint industry specialization in city-specific markets and nationally.This study examines whether the prior results could be confounded by the presence of city-specific overall market leadership effects. Our findings reaffirm that joint local and national auditor industry expertise is valued by audit clients. Further, overall city-specific leadership, by itself, also matters in fee determination and results in higher fees, though at a slightly weaker level of statistical significance.

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“…A typology of early movers, fast followers and slow adapters has been coined to express the phenomenon (19) that industry reacts at different speeds to desired societal expectations. Roughly speaking, corporations can choose to do nothing, to wait for regulation or to take action proactively (20).…”

Section: Public Regulation and Involvement In Healthy Eatingmentioning

confidence: 99%

Declining role of governments in promoting healthy eating: time to rethink the role of the food industry?

Mikkelsen¹

2005

Food & Nutrition Research

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The increasing incidence of overweight and obesity calls for strategies to influence individuals' lifestyle. There is increasing acceptance of the idea that such strategies should go further than to stress the responsibility of the individual and focus on wider socioeconomic and environmental factors. This is true also for the promotion of healthy eating, and as industry increases its awareness towards corporate social responsibility and societal issues, the actors of the private commercial food sector begin to discover healthy eating as an important theme, which they have to relate to in their strategic planning and management. This paper presents evidence that supports this contention and discusses the implications of the seemingly changed distribution of responsibilities for the promotion of healthy eating between governments and the food industry. From findings in the social sciences it tries to explain why corporate stakeholders start focusing on societal expectations, and why this development may coincide with a decline in government responsibility. Finally, the consequences of this development for the world of nutrition and the food industry are discussed.

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Order of Entry and Business Performance: An Empirical Synthesis and Reexamination

Cited by 132 publications

References 0 publications

The effectiveness of celebrity endorsements: a meta-analysis

The effectiveness of celebrity endorsements: a meta-analysis

What matters in audit pricing: industry specialization or overall market leadership?

Declining role of governments in promoting healthy eating: time to rethink the role of the food industry?

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