Optimizing Digital Marketing Platform for the Success of Asnaf Entrepreneurs

Nuryati, Marita Sri; Bahri, Efri Syamsul

doi:10.57053/itqan.v1i1.3

Cited by 7 publications

(7 citation statements)

References 11 publications

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“…While it primarily focuses on the promotion and positioning of the business, it also involves operational decisions. Asnaf entrepreneurs must have a marketing strategy, especially using the digital platform to advertise their product to existing as well as potential customers [26]. While the Asnaf entrepreneurs joined in the trend of online business during COVID-19, their lack of marketing strategy put them at a competitive disadvantage.…”

Section: Discussionmentioning

confidence: 99%

Determining the success factors of micro-businesses in the post-pandemic era: Empirical evidence from Asnaf entrepreneurship in Malaysia

Sulaiman,

Hamid,

Othman

et al. 2024

5003

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The COVID-19 pandemic has not only caused a health crisis, but it has also led to significant economic turmoil. It has resulted in a substantial reduction in the Gross Domestic Product (GDP), disrupted travel and trade, caused the collapse of businesses, and pushed millions of people into poverty. Given the downward trend of the pandemic recently, the World Health Organization (WHO) has declared an end to the COVID-19 global public health emergency, and most countries have returned to their pre-pandemic lives. Unfortunately, many businesses, particularly micro-businesses, have been on the ropes even in the post-pandemic crisis of COVID-19. According to past studies, the unsustainability of businesses is due to a low level of sustainable practices. Hence, by using the regression analysis approach, this study aims to determine the key factors associated with business success and investigate the significant success factors that represent the sustainable practices adopted by micro-businesses in Malaysia, focusing on Asnaf entrepreneurs. A total of 163 usable questionnaires were collected, and multiple regression analysis was then employed to analyze the data. The results revealed that systematic record-keeping and marketing strategies are vital for micro-businesses to sustain themselves in the post-pandemic era. To improve their marketing strategies, microbusinesses, particularly those run by Asnaf entrepreneurs, require support programs through systematic accounting records and guidance on digital platforms. This notifies the government and associated agencies of this. This business group, which makes up Malaysia's largest commercial establishment and might help the country reach its 2030 Sustainable Development Goal of being a higher-income nation, deserves more attention.

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Section: Discussionmentioning

confidence: 99%

Determining the success factors of micro-businesses in the post-pandemic era: Empirical evidence from Asnaf entrepreneurship in Malaysia

Sulaiman,

Hamid,

Othman

et al. 2024

5003

View full text Add to dashboard Cite

show abstract

“…The asnaf entrepreneur can use fintech in various ways, such as online banking, e-wallets, Boost, and Paypal. More has to be addressed on fintech usage among asnaf entrepreneurs (Nuryati & Bahri, 2022). Also, the critical area of concern for asnaf entrepreneurs is mobile banking (Rani et al, 2022).…”

Section: Asnaf Entrepreneurshipmentioning

confidence: 99%

Adoption of Mobile Banking among Asnaf Entrepreneur: A Rural Perspective

Tamby Omar

2023

IJARBSS

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The entrepreneur program for the asnaf (poor) provide a technopreneurship knowledge in shaping future competitiveness and ensuring economic growth. Nevertheless, the majority of asnaf entrepreneurs remain conventional operating. As a result, the threat of competitors will undoubtedly impact the sustainability of their business. To increase their business potential and ensure the long-term stability of their business, it is therefore essential for asnaf entrepreneurs to move to the financial technology platform. The present research incorporates the Unified Theory of Acceptance and Use of Technology (UTAUT) to assess how mobile banking affects asnaf entrepreneurs' behavioral intentions, including e-lifestyle, in rural contexts. Cross-sectional information obtained from 360 asnaf entrepreneurs living in rural Malaysia has been examined using structural equation modeling. The findings confirmed statistically significant variables that could encourage an asnaf entrepreneur's intention to adopt fintech to benefit from the supplier, bank institution, and efficient customer transaction. This study also has social implications for addressing poverty eradication among asnaf entrepreneurs in rural Malaysia. In addition, it could serve as a guideline for the State Islamic Religious Council as it develops suitable entrepreneur programs and strategies to increase literacy in finance technology for asnaf zakat entrepreneurs. Finally, this study discovered that the UTAUT theory seldom examines financial technology adoption, particularly regarding asnaf entrepreneurs.

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“…Terlihat saat menjelang akhir tahun 2019, seluruh dunia menghadapi tantangan pandemi covid-19. Menurut (Nuryati & Bahri, 2021;Shania, 2021) efek pandemi ini memberi pengaruh besar terhadap kondisi perekonomian masyarakat. Secara khusus berdampak kepada pelaku usaha maupun perilaku konsumen dalam mengonsumsi suatu produk.…”

Section: Hasil Dan Pembahasanunclassified

Fluktuasi Harga Pangan Dan Pengaruhnya Terhadap Inflasi Di Kota Padang, Provinsi Sumatera Barat

et al. 2022

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One of the contributors to inflation in Padang City comes from the food and/or food ingredients subgroup. In this subgroup, the variable that dominates the inflation rate is food prices. Unstable inflation conditions will have an impact on the economy of a region. The purpose of the study was to identify the development of food prices in the city of Padang and to analyze the effect of food price fluctuations on inflation in the city of Padang. Data for the period January 2018 to December 2021 are used for descriptive analysis and vector autoregressive modeling (VAR/VECM). The variables used are the prices of rice, red chilies, cooking oil, broiler eggs, broiler meat, and granulated sugar. will be analyzed its effect on inflation in the city of Padang. The condition of food prices shows a fluctuating trend. The analysis results show that in the short term cointegration occurs between variables. In the long term, the prices of rice, red chilies, broiler eggs, and chicken meat have a significant effect on inflation in the city of Padang. The projection results for the next 24 years show that the most significant contribution of variance is dominated by the inflation variable (53.69%). The most significant strategic food commodity in explaining the inflation diversity of Padang City is red chili (22.99%) and rice (16.76%). The rest (6.56%) is explained by other commodities' price variables. The contribution of food prices identified as having an impact on inflation in the City of Padang should be the focus of attention of the local government in setting trade regulations in the future.

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Optimizing Digital Marketing Platform for the Success of Asnaf Entrepreneurs

Cited by 7 publications

References 11 publications

Determining the success factors of micro-businesses in the post-pandemic era: Empirical evidence from Asnaf entrepreneurship in Malaysia

Determining the success factors of micro-businesses in the post-pandemic era: Empirical evidence from Asnaf entrepreneurship in Malaysia

Adoption of Mobile Banking among Asnaf Entrepreneur: A Rural Perspective

Fluktuasi Harga Pangan Dan Pengaruhnya Terhadap Inflasi Di Kota Padang, Provinsi Sumatera Barat

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