“…There is a growing stream of literature that discusses the importance of the strategy choices between online platform firms and vendors that focuses on the trade-offs between alternative options. Previous research addressing this general question has focused on channel competition and coordination (Cai, 2010;Ryan et al, 2012;Chen et al, 2017), online and offline channel integration (Gallino and Moreno, 2014;Cao and Li, 2015), channel structure and choice (Yoo and Lee, 2011;Chen, and Wang, 2015;Luo et al, 2017;Tian et al, 2018) and information asymmetry (Mukhopadhyay et al, 2008;Jiang et al, 2011;Chen et al, 2019b). Our focus is different, as the goal of this paper is to examine the differences of firms' choices among alternative commission pricing strategies when engaging online platform retailing operations.…”