2018
DOI: 10.1080/00207543.2018.1557352
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Optimal pricing strategy for the perishable food supply chain

Abstract: This research investigates the optimal pricing strategy for the perishable food supply chain. Using the setting of a two-echelon supply chain including a supplier and a retailer, we apply the game theory approach to derive the equilibriums for both a single pricing strategy and a two-stage pricing strategy. Through a comparison of the equilibriums, we explore how the two pricing strategies affect the supply chain's decisions and supplier's and retailer's performance individually and collectively. The results o… Show more

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Cited by 63 publications
(38 citation statements)
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“…There are two aspects, including the price markdown costs and it is related to some parameters such as potential customer quantity and market price fluctuations. These two factors affect the optimal choice of pricing strategy of the enterprises in the perishable food supply chain [37]. Meanwhile, the perceived consumer in developing countries has changed significantly in recent years.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There are two aspects, including the price markdown costs and it is related to some parameters such as potential customer quantity and market price fluctuations. These two factors affect the optimal choice of pricing strategy of the enterprises in the perishable food supply chain [37]. Meanwhile, the perceived consumer in developing countries has changed significantly in recent years.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There is a growing stream of literature that discusses the importance of the strategy choices between online platform firms and vendors that focuses on the trade-offs between alternative options. Previous research addressing this general question has focused on channel competition and coordination (Cai, 2010;Ryan et al, 2012;Chen et al, 2017), online and offline channel integration (Gallino and Moreno, 2014;Cao and Li, 2015), channel structure and choice (Yoo and Lee, 2011;Chen, and Wang, 2015;Luo et al, 2017;Tian et al, 2018) and information asymmetry (Mukhopadhyay et al, 2008;Jiang et al, 2011;Chen et al, 2019b). Our focus is different, as the goal of this paper is to examine the differences of firms' choices among alternative commission pricing strategies when engaging online platform retailing operations.…”
Section: Introductionmentioning
confidence: 99%
“…This is a mathematical approach usually used in formulating and analyzing competitive situations and conflicts between players and the results were used for the interactive decision-making process involving more than one decision-maker with different goals (Maschler, Solan, and Zamir 2013;Brown and Shoham 2008). The approach has been widely used to determine alternative options of supply chain channels for agricultural products towards providing adequate revenue for the stakeholders (Courtois and Subervie 2014;Prasad, Shankar, and Roy 2019;Chen et al 2018;Z. Liu et al 2018;Song and Zhuang 2017;Behzadi et al 2018;Tabrizi, Ghodsypour, and Ahmadi 2018).…”
Section: Introductionmentioning
confidence: 99%