Abstract:Increased competition in market leads to the interaction between marketing
and production of a firm in segmented market. This paper considers the
problem of finding an optimal promotion and production strategy, where the
consumer demand rate depends on differentiated and mass promotion efforts.
Differentiated promotions can reach each segment independently and mass
promotion reaches it with a fixed segment-spectrum. Under reasonable
conditions, two optimal control problems are formulated. The… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.