The photoluminescence and photoluminescence excitation spectra of Zn0.99Mn0.01O nanopowders are presented in this paper. Detected peaks at energies ħω higher than the energy gap in the photoluminescence excitation spectra allow us to assume that the Zhang‐Rice‐like states in forbidden gap due to the strong exchange coupling between 3d localized spin and valence band holes are related with valence band states perturbed by strong p‐d hybridization (© 2010 WILEY‐VCH Verlag GmbH & Co. KGaA, Weinheim)