The effect of temperature on the spectral luminescence characteristics of PbWO 4 :Tb 3+ crystals with synchrotron and laser excitation is studied. If PbWO 4 :Tb 3+ is excited by synchrotron radiation with λ = 88 nm at 300 K, a faint recombination luminescence of the impurity terbium is observed against the matrix luminescence. When the temperature is reduced to 8 K, the luminescence intensity of PbWO 4 :Tb 3+ increases by roughly an order of magnitude and the characteristic luminescence of the unactivated crystal is observed. Excitation of PbWO 4 :Tb 3+ by a nitrogen laser at 300 K leads to the appearance of emission from Tb 3+ ions. At 90 K, a faint matrix luminescence is observed in addition to the activator emission. The formation of the luminescence excitation spectra for wavelengths of 60-320 nm is analyzed and the nature of the emission bands is discussed.