“…After nearly two decades of persistent laboratory investigations (mostly with animals) Skinner and his colleagues are now exploring the applications of operant conditioning in diverse areas of human behaviour. The topics which they have probed include the effects of drugs (Dews, 1956), attention (Holland, 1957), learning (Spiker, 1960), psychotic behaviour (Lindsley, 1956), motor behaviour (Verplank, 1956), verbal behaviour (Skinner, 1957;Krasner, 1958;Salzinger, 1959), therapy and the effects of therapy (Lindsley, 1961;King, 1957), psychological functioning in retarded children (Bijou and Orlando, 1961;Spradlin, 1961;Ellis, 1962), personality Brady ^/a/., 1962).…”