2016
DOI: 10.1142/9789814719186_0004
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Open Innovation or Innovation in the Open? An Exploration of the Strategy–innovation Link in Five Scale-Intensive Services

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Cited by 4 publications
(1 citation statement)
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“…In contrast to product innovations, service innovations have "gamechanging" characteristics (Nordin, Kindström, Kowalkowski & Rehme, 2011), implying that even small changes to a service offering may require considerable changes within an organization as well as in interaction patterns with the end-users (Breunig, Aas & Hydle, 2016). Implementation of service design, therefore, requires orchestration of complex processes that may help to create a holistic service experience for customers, employees and business partners (Ostrom et al, 2010).…”
Section: Service Design As An Organizational Capabilitymentioning
confidence: 99%
“…In contrast to product innovations, service innovations have "gamechanging" characteristics (Nordin, Kindström, Kowalkowski & Rehme, 2011), implying that even small changes to a service offering may require considerable changes within an organization as well as in interaction patterns with the end-users (Breunig, Aas & Hydle, 2016). Implementation of service design, therefore, requires orchestration of complex processes that may help to create a holistic service experience for customers, employees and business partners (Ostrom et al, 2010).…”
Section: Service Design As An Organizational Capabilitymentioning
confidence: 99%