Open Innovation and Cocreation in the Development of New Products: the role of design thinking

Santos, Adriana Baraldi Alves dos; Bianchi, Caio Giusti; Borini, Felipe Mendes

doi:10.5585/iji.v6i2.203

Cited by 13 publications

(11 citation statements)

References 19 publications

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“…Given the relative novelty of the topic, this approach allows us to understand people's behaviors and opinions with respect to the phenomenon studied at a deep level (Bryman, 2006). Several recent studies in co‐creation (e.g., Mazini et al., 2017; dos Santos et al., 2018) have used the unique case study as a method to apprehend a greater number of unexplored aspects (Yin, 2009). In line with this literature, we conducted a qualitative single‐case study because it was well suited to our research objectives of exploring the complex and little‐known phenomenon of ICD and capturing the role of KB in open co‐creation practices.…”

Section: Methodsmentioning

confidence: 99%

“…Despite calls for companies to deepen their understanding of how to stimulate innovation through stakeholder co‐creation, to better involve co‐creators in the innovation process, and to manage such OI collaborations effectively (Loureiro et al., 2020), studies that have examined how ICD is enacted are scant (Yildiz, Alpkan, et al., 2015; Yıldız, Erat, et al., 2015). The present research focuses on co‐creation projects as one of the main OI strategies (dos Santos et al., 2018), since the literature has not yet fully explored how innovative behaviors contribute to open practices (Gatzweiler et al., 2017; Bigliardi et al., 2020). Knowledge brokering in specific contexts, such as OI (Sousa, 2008), is used to better grasp the drivers of ICD.…”

Section: Introductionmentioning

confidence: 99%

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Knowledge‐brokering activities as enactors of innovative constructive deviance in open R&D projects

Larif,

Essid,

Castellano

et al. 2023

R & D Management

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Despite the two sides of deviant behaviors and the fact that knowledge brokers are sometimes presented in a negative light due to their unique position, this article unveils from an innovation perspective how these two intricate individual‐level concepts bring positive outcomes in complex environments. While previous work has highlighted the positive impact of constructive workplace deviance on organizations and their members, research on the antecedents of such deviance is scarce. We use knowledge brokers as an unexplored and pertinent means of enacting innovative constructive deviance. Indeed, knowledge brokering supports innovation by connecting, recombining, and transferring disconnected pools of ideas. A case study of a high‐tech company was conducted. We focused on three B2C and B2B co‐creation projects as one of the main open innovation strategies. The results suggest that knowledge‐brokering activities with customers or partner firms enact innovative constructive deviance in different ways and accelerate creativity and innovation within the organization. This paper contributes to the debate on deviant behaviors and brokering activities within the open innovation paradigm. We enrich the microfoundational perspective of the open innovation literature, shed light on the determinants of innovative constructive deviance, and provide empirical evidence of the relationship between brokering activities and deviant behavior. On a managerial level, the findings suggest that knowledge‐brokering activities among multiple stakeholders foster innovative behaviors within co‐creation projects.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Knowledge‐brokering activities as enactors of innovative constructive deviance in open R&D projects

Larif,

Essid,

Castellano

et al. 2023

R & D Management

View full text Add to dashboard Cite

show abstract

“…In the literature on co-creation, there have been extensive discussions regarding the best methods for creating an object or service in collaboration with external parties, most especially suppliers, customers and consumers, but also with competing companies (Santos et al, 2018). However, in the food sector, little attention has been paid to the development of good co-creation practices, with most articles on the topic instead describing individual case studies.…”

Section: Co-creation With Consumersmentioning

confidence: 99%

Consumer-led eco-development of food products: a case study to propose a framework

Thomas

Maître²,

Symoneaux³

2021

BFJ

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PurposeThe purpose of this paper is to propose an agile methodology for the development of food products that has two key characteristics: (1) consumers are included as co-creators and (2) the assessment of environmental impacts plays a central role.Design/methodology/approachIn collaboration with a French small-to-mid-size enterprise, a research-intervention approach was used to test the agile methodology designed, which features three iterative runs of food product development. In each run, prototypes were presented and modified with consumers during focus groups. Life cycle analysis assessed the relative environmental impacts of the prototypes. The research data from consumers were mainly qualitative.FindingsThe main result of this work is the implementation of a methodology to develop new food products in an efficient way by integrating consumers' insights and environmental concerns simultaneously. The method was successful in integrating consumers as co-creators and in drawing attention to the potential environmental effects of different prototypes for the decision-making process.Research limitations/implicationsThe research is based on a single case study. Thus, generalisation to other companies is limited. The authors invite further research focussed on different types of companies. The methodology and the tools could be modified to suit a variety of contexts.Originality/valueThis work addresses the need for guidelines to integrate consumers and environmental considerations into the food development process by testing an agile methodology with a company. It contributes to the scope of sustainable and consumer-oriented food innovation management.

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“…An interaction between multiple organizations towards sharing information, technologies and knowledge allows gaining competitive advantages and stimulating innovation in organizations (Costa, Porto, & Plonski, 2010;Santos et al 2018;Adikari et al Alahakoon, 2021;Bonamigo et al 2022).…”

Section: Introductionmentioning

confidence: 99%

Implications of value co-creation in agro-industrial services

2023

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Purpose: This study aims to list the managerial implications arisen from an interaction between a brewery and a Brazilian government agency grounded in the Lean principles of value co-creation through a case study.Design/Methodology/Approach: Empirical data on the actors were collected through questionnaires with managers and documents shared as they were being filled out. Their content analysis was carried out according to Bardin (2011).Originality: This is the very first study carried out to evaluate the benefits reaped from an interaction between a brewery and a Brazilian government agency grounded in the Lean principles of value co-creation.Results: Managerial implications involved in value co-creation are elucidated in respect of agro-industrial services provided by the brewery and a Brazilian government agency. Thus, Integration Strategy, Protection mechanisms and Growth opportunity constitute key elements in networking orchestration while providing agro-industrial services.Theoretical and methodological contributions: The factors affecting information and knowledge were shared between partners for improving the brewery production chain. The concept of value co-creation allowed overcoming issues of innovation and providing the actors with better services.Management contributions: Once having identified the three basic elements of a successful cooperation, as well as managerial implications concerning the actors involved, this study assists managers and researchers in developing strategies to overcome the obstacles faced in the provision of agro-industrial services based on the Lean principles of value co-creation. Furthermore, supporting factors in making decisions towards value co-creation are exposed so as to stimulate innovation via value co-creation and network orchestration.

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Open Innovation and Cocreation in the Development of New Products: the role of design thinking

Cited by 13 publications

References 19 publications

Knowledge‐brokering activities as enactors of innovative constructive deviance in open R&D projects

Knowledge‐brokering activities as enactors of innovative constructive deviance in open R&D projects

Consumer-led eco-development of food products: a case study to propose a framework

Implications of value co-creation in agro-industrial services

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