Open Digital Business Ecosystems: A Pathway for Value Co-creation

Abstract

Part 3: Digital Business EcosystemsInternational audienceIndividual businesses enthuse over participating in the 4 “We Economy” era [1] through a digital business ecosystem (DBE). DBE is seen as a gateway for an individual company to penetrate new markets where new products, services, and highly personalized experiences are delivered to their customers. Despite the benefits of DBE, collaboration uncertainty is the main challenge for a company wanting to participate in a wider ecosystem. This paper presents an open digital business ecosystem model that prepares companies prior to participating in the world of digital business and to secure multi-faceted benefits. This model demonstrates three key functionalities: (1) evaluating a company’s current digital and non-digital business capabilities driven by its vision, (2) capturing these capabilities in a value cloud register, and (3) integrating the business capabilities determined by innovative collaborations. A case study of a global non-profit organization is employed to demonstrate how a company connects its partners in an innovation ecosystem

Digital business ecosystem: Literature review and a framework for future research

“…Similarly, articles on value co-creation in DBEs focus on how partners collectively generate value. In these studies, issues identified as essential for value co-creation in DBEs include ereadiness (Herdon et al, 2012), capability assessment (Sun et al, 2016), value creation processes (Selander et al, 2010) and inter-network competitions (Tan et al, 2009). So far, in the value co-creation literature, the focus has been on customer engagement (e.g., Acharya, Singh, Pereira, & Singh, 2018;Kamboj, Sarmah, Gupta, & Dwivedi, 2018).…”

Conceptualising Capabilities and Value Co-Creation in a Digital Business Ecosystem (DBE): A Systematic Literature Review

“…Despite the benefits brought by DBE, uncertainties such as ineffective collaboration and capabilities alignment still occur among business organisations (Sun et al, 2016). These uncertainties are the impediments to value creation and co-creation among the business organisations in a DBE.…”

How Modularity Theory explains the main components of Digital Business Ecosystems

“…The model based on the role of architect or orchestrator (Pashkov & Pelykh, 2020;Kawohl, 2021) and the most sophisticated DBEs evolving towards platforms with a clear nature of networked markets (Parker et al, 2016). These artifacts are inclusive (Sun et al, 2016) so they have an open nature of participation, the reason why they are called Open Digital Business Ecosystems (ODBE). Being open, they have a multi-agent constitution (Senyo,et al, 2019b).…”