2020
DOI: 10.1007/978-981-15-1420-3_38
|View full text |Cite
|
Sign up to set email alerts
|

Ontological Based Approach of Integrating Big Data: Issues and Prospects

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2

Citation Types

0
2
0

Year Published

2021
2021
2022
2022

Publication Types

Select...
2
1

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(2 citation statements)
references
References 20 publications
0
2
0
Order By: Relevance
“…The use of semantic technologies in the new digital marketing era is one of the approaches outstanding given their usefulness in decision making [30,31], data analysis [32][33][34], data integration [35][36][37], and knowledge extraction [38,39]. In decision making, semantic technologies provided the support for data integration with reasoning methods for efficiently querying the knowledge base, strategies to separate the relevant dimensions (technical, financial, political), and means to communicate the comprehensible decision options to stakeholders [30].…”
Section: Political Marketingmentioning
confidence: 99%
See 1 more Smart Citation
“…The use of semantic technologies in the new digital marketing era is one of the approaches outstanding given their usefulness in decision making [30,31], data analysis [32][33][34], data integration [35][36][37], and knowledge extraction [38,39]. In decision making, semantic technologies provided the support for data integration with reasoning methods for efficiently querying the knowledge base, strategies to separate the relevant dimensions (technical, financial, political), and means to communicate the comprehensible decision options to stakeholders [30].…”
Section: Political Marketingmentioning
confidence: 99%
“…People refers to technical skills to manage and understand the management of the big data technologies; process is related to all actions, from data acquisition to reflection or visualization, performed in the technological and business environments; and, finally, technology is about the several techniques and technologies for collecting, storing, processing, and analyzing the data. In recent years, the challenges associated to big data analysis have increased due to a variety of reasons including the difficulty of managing such amount of data with traditional data processing applications, the variability of data sources, and the complexity of reusing application systems [37]. Semantic web technologies provide an easier way to search, reuse, combine, and share information, which brings added value and benefits helping to counter the challenges of big data [33].…”
Section: Political Marketingmentioning
confidence: 99%