Online Social Networks – Ein sozialer und technischer Überblick

Heidemann, Julia

doi:10.1007/s00287-009-0367-0

Cited by 29 publications

(11 citation statements)

References 15 publications

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“…In 2011, half of Germany's population, nearly 40 million citizens, were registered in social networks. The number of registered social network users as well as the time spent in such online communities is still increasing (Spillecke, 2013;Heidemann, 2010). In the past, content such as product information was produced by the organisations and afterwards delivered to the relevant stakeholders.…”

Section: Stakeholder Engagement and Agenda-setting Through Facebookmentioning

confidence: 99%

Towards a process of agenda setting driven by social media

Martin

Grüb

2016

International Journal of Energy Sector Management

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Purpose – This paper aims to provide an in-depth evaluation of how German and Austrian utilities use Facebook to engage stakeholders, including a look at the objectives pursued with the use of Facebook, addressed stakeholders as well as the provided information. German and Austrian utility companies are confronted with serious changes in the European energy sector. In this context, stakeholder theory emphasises the importance for utility companies to actively manage the relationships with the relevant stakeholders. Nowadays, a considerable number of these stakeholders might be addressed by using Facebook. Design/methodology/approach – The quantitative study includes 88 German and Austrian utility companies. Findings – Research findings indicate that Facebook is a common instrument in the German and Austrian energy sectors. It seems that so far, no real stakeholder dialogue has been achieved. Moreover, issues which deeply affect a wide variety of citizens are not emphasised on most Facebook accounts. Therefore, so far, the majority of utilities is not using the full potential of Facebook. Originality/value – By developing a process of agenda-setting driven by social media, the paper contributes to the existing literature and gives practical implications for public and private entities in the energy sector.

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Section: Stakeholder Engagement and Agenda-setting Through Facebookmentioning

confidence: 99%

Towards a process of agenda setting driven by social media

Martin

Grüb

2016

International Journal of Energy Sector Management

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“…Online social networks have developed into a form of mass media, on the whole free of charge [15]. The veterinary network, NOVICE, investigated here has also experienced significant growth, both in Germany and internationally.…”

Section: Discussionmentioning

confidence: 99%

“…Online social networks differ from web-based forum services, particularly as they enable users to create their own personal profile, become a contact of other users and to make these connections public [4]. These kinds of networks have experienced a considerable increase in the number of users in the last few years and in Germany, too, they are being used by more and more people [15], [27]. Professional networks and/or forums are also well established and are gaining in significance.…”

Section: Introductionmentioning

confidence: 99%

Wie nutzen deutsche Tiermedizinerinnen und Tiermediziner soziale Netzwerke? Eine Untersuchung am Beispiel des tiermedizinischen Netzwerks „NOVICE“

Schaper

Forrest²,

Tipold³

et al. 2013

GMS Zeitschrift Für Medizinische Ausbildung; 30(1):Doc12; ISSN 1860-3572

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“…Verbindendes Element ist dabei i. d. R. ein gemeinsames Ziel, Interesse oder Bedürfnis der verschiedenen Akteure. Dadurch kann das für derartige Netzwerke charakteristische Gemeinschaftsgefühl der Akteure auch ohne ihre unmittelbare physische Präsenz erreicht werden (Heidemann 2010). Dadurch kann das für derartige Netzwerke charakteristische Gemeinschaftsgefühl der Akteure auch ohne ihre unmittelbare physische Präsenz erreicht werden (Heidemann 2010).…”

Section: Struktur Und Eigenschaften Von Sozialen Netzwerkenunclassified