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Purpose – This paper aims to provide an in-depth evaluation of how German and Austrian utilities use Facebook to engage stakeholders, including a look at the objectives pursued with the use of Facebook, addressed stakeholders as well as the provided information. German and Austrian utility companies are confronted with serious changes in the European energy sector. In this context, stakeholder theory emphasises the importance for utility companies to actively manage the relationships with the relevant stakeholders. Nowadays, a considerable number of these stakeholders might be addressed by using Facebook. Design/methodology/approach – The quantitative study includes 88 German and Austrian utility companies. Findings – Research findings indicate that Facebook is a common instrument in the German and Austrian energy sectors. It seems that so far, no real stakeholder dialogue has been achieved. Moreover, issues which deeply affect a wide variety of citizens are not emphasised on most Facebook accounts. Therefore, so far, the majority of utilities is not using the full potential of Facebook. Originality/value – By developing a process of agenda-setting driven by social media, the paper contributes to the existing literature and gives practical implications for public and private entities in the energy sector.

The ongoing COVID-19 pandemic triggered a global crisis affecting the work and partially the existence of businesses, governments, administrations and nonprofit organizations (NPOs). The latter not only faced severe challenges themselves, but also play(ed) a major role in fighting the pandemic, especially those offering services in social and health care. Maintaining service delivery under pandemic conditions to serve the often vital needs of clients requires (organizational) resilience. This concept generally relates to the ability to withstand adversity, to adapt in a turbulent environment and respond to (disruptive) change. Based on a qualitative content analysis of 33 interviews with nonprofit executives, this paper explores the impact of the pandemic on Austrian NPOs active in health and social care in terms of contextual challenges faced. Our study contributes to (nonprofit) resilience research and extreme context research literature as it illustrates how NPOs coped with this disruptive extreme context. Our findings show which resilience mechanisms (i.e. all kinds of resilient behavior, resources and capabilities) were helpful in overcoming pandemic challenges and getting through these hard times.

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Patients frequently use Facebook for health-related reasons, like seeking of information or the recommendation of practitioners or hospitals. In this way, Facebook provides a powerful communication platform for electronic word-of-mouth (eWOM). Hospitals increasingly use Facebook to positively influence the perception of their brand reputation and performance. The present explorative study provides detailed information regarding eWOM behavior of persons on the Facebook page of an Upper Austrian hospital. Data of the hospital’s Facebook page was gathered and analyzed with NodeXL. By using a text analysis, we categorized the hospitals’ posts. Reactions towards the different types of postings were analyzed by counting emojis, the number of shares and comments. Within the study, there was an in-depth evaluation of communication data (313 posts of the hospital, more than 14,000 eWom actions by 3327 women, men and organizations). The study shows how heterogeneous users are in their eWOM behavior and that a variety of topics on the Facebook page stimulates electronic recommendations. One major finding of the study is that a significant part of the eWOM is done by only a few users. According to this, a so-called Intensive WOM Behavior (IWB) can be identified. Users of the IWB-group behave heterogeneously. Most react either with an emoji, a comment or a share. Only a few IWB-users respond with a combination of these eWOM-reactions. By providing first insights into the existence of IWB-users as well as their eWOM-behavior, this study offers new insights to eWOM in Facebook.