Online Social Networking on Campus

Martínez‐Alemán, Ana M.; Wartman, Katherine Lynk

doi:10.4324/9780203884966

Cited by 39 publications

(10 citation statements)

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“…However, Morris et al (2010) found that students who had built university-based relationships on Facebook were better integrated socially into the college community, were more actively involved, and were expected to have improved retention rates. Students see social networking sites as communities that are as equally real as their brick-and-mortar communities (Martinez Alemán & Wartman, 2009), and research has shown that Facebook acts as a complement to face-to-face interaction rather than as a substitute (Kujath, 2011). This “Facebook Effect” can make communications more efficient, cultivate familiarity, and enhance intimacy, and organizations that fail to acknowledge and make use of social networking do so at their peril.…”

Section: Review Of the Literaturementioning

confidence: 99%

Using FarmVille in an Introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills

Krom

2012

Journal of Management Education

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This article explores the use of the free Zynga computer game FarmVille, which is played in conjunction with Facebook ® , to facilitate active learning in a managerial accounting course. Results indicate that it invokes an improved understanding of the accounting content, particularly among nonaccounting majors; a high level of student satisfaction with the assignment; and excellent outcomes in developing peer-to-peer and faculty-student relationships. This innovative approach is offered as an alternative way to achieve managerial accounting learning objectives. Its greatest strength is the social networking benefits it brings.

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Section: Review Of the Literaturementioning

confidence: 99%

Using FarmVille in an Introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills

Krom

2012

Journal of Management Education

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“…As researchers have identified, among university student populations social media relational networks are based on their previous face-to-face relationships (Rowan-Kenyon et al, 2018). Consistent with the origins, development and evolution of social media and its uses on university campuses (Martínez Alemán & Wartman, 2009), online social relationships are mostly based on and prompted by face-to-face social relationships. Consequently, the CMI items in the RASM may not adequately reflect how interracial trust impacts the formation of online interracial social relationships.…”

Section: Discussionmentioning

confidence: 98%

Cultural Mistrust and Social Media Relationships

2021

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This study sought to examine the suitability of the Cultural Mistrust Inventory (CMI) items for contemporary interracial social relationships on social media. The study employed qualitative cognitive interviews with 28 persons of color in the U.S. Findings suggest that the CMI may not be a suitable measure for accurately assessing relational trust across different racial groups on social media due to generational change in consciousness about race relations, and the perceived ambiguity of the CMI items. Findings also reveal that the CMI is limited in its ability to assess racial trust on social media and may not account for how trust manifests across different social media platforms. These findings suggest that the continued use of the CMI to assess contemporary interracial relationships is not recommended.

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“…We hypothesize that in-person experiences with racism overshadow racist behavior online, though given that covariance between RALES and EDS-SM is high, it may suggest that in-person and online environments are growing evermore seamless for students. The virtual and physical campus are growing closer to one single social space, a phenomenon anticipated by early research on online social networking and college culture (Martínez Alemán & Wartman, 2009 ). Another possibility is that with racism being omnipresent, students of color will experience online and offline racism in similar ways.…”

Section: Discussionmentioning

confidence: 99%

“…Social media play a central role in the college experience. Online platforms such as Facebook, Snapchat, Instagram and Twitter enable college students to compose campus culture and affect the ways in which they interact with one another (Martínez Alemán & Wartman, 2009 ). Now fully integrated into college student life on campus, social media communication is an important element in how students experience campus life, and consequently, are a fundamental ingredient of campus climate today.…”

Section: Introductionmentioning

confidence: 99%