2017
DOI: 10.1111/hcre.12116
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Online Social Influence and the Convergence of Mass and Interpersonal Communication

Abstract: Mass and interpersonal communication are rapidly converging as people integrate an assortment of Internet‐based tools into their communication repertoires. This convergence prompts dramatic changes in the conditions that once were presumed to distinguish mass from interpersonal communication, most notably differences in communication directionality and scale, audience size and identification, and a host of cues that signal source credibility. This article proposes a number of features of technological converge… Show more

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Cited by 75 publications
(58 citation statements)
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“…Among communication partners who are relatively more familiar with each other, Miller and Steinberg () asserted that individuals tailor their messages based on knowledge of the partner's individual psychological makeup, susceptibility to relational obligations, affinity‐seeking, and other factors. This approach parallels the essential hypothesis of “electronic word of mouth” (eWOM) research: Individuals forward mass‐communicated messages to others appended with comments they tailor to the recipients' personalities, which may be more persuasive than if the original message appeared without comments (see for review Flanagin, ). Affective dimensions of relationships also matter: Relational partners in dissatisfying relationships interpret and attribute electronic messages differently than do harmonious relationship partners (e.g., Kashian, ).…”
Section: Metaconstructsmentioning
confidence: 99%
“…Among communication partners who are relatively more familiar with each other, Miller and Steinberg () asserted that individuals tailor their messages based on knowledge of the partner's individual psychological makeup, susceptibility to relational obligations, affinity‐seeking, and other factors. This approach parallels the essential hypothesis of “electronic word of mouth” (eWOM) research: Individuals forward mass‐communicated messages to others appended with comments they tailor to the recipients' personalities, which may be more persuasive than if the original message appeared without comments (see for review Flanagin, ). Affective dimensions of relationships also matter: Relational partners in dissatisfying relationships interpret and attribute electronic messages differently than do harmonious relationship partners (e.g., Kashian, ).…”
Section: Metaconstructsmentioning
confidence: 99%
“…We need not look far for evidence of this: 62% of U.S. adults sometimes or often get news from social network sites such as Facebook and most who obtain news on these sites are not seeking it, but rather encounter it as they go about their social activities on the site (Gottfried & Shearer, ). Items referred from news organizations are more likely to be trusted and explored when online friends endorse them (Turcotte, York, Irving, Scholl, & Pingree, ; see also Flanagin, ). Personal relationships and networks are shaping our experience of the news, as well as other mass communication content.…”
Section: Impediments To the Study Of Mixed‐media Relationshipsmentioning
confidence: 99%
“…Credibility studies by Lin et al [1] and theories from information processing and cognitive science [65], [66] provide preliminary support for the dual processing model. However, these studies are mostly focused on website credibility rather than credibility assessment in social media [67]. Accordingly, the credibility assessment, as per Rich [69], and the theoretical view of ELM [61], [68] are combined to determine the factors that influence the credibility of social media information.…”
Section: The Theory Of Information Credibilitymentioning
confidence: 99%