Online Shopping in an Emerging Market

Do, Toan; Nguyen, Thanh Ba; Nguyen, Cuong Q.

doi:10.30560/jems.v2n2p1

Cited by 7 publications

(4 citation statements)

References 21 publications

(28 reference statements)

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“…They always seek diversity and variety to spread the values of equality and justice in society (Chen et al, 2019). In doing so, Vietnamese younger consumers are prone to use online shopping channels (Do et al, 2019;Ho & Chen, 2014;Van Nguyen et al, 2019).…”

Section: Topics Of Vietnamese Young Consumers: Ethical Valuesmentioning

confidence: 99%

A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives

Kaolawanich

Yamaoka

et al. 2020

siasat

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This study explores the Burberry apparel brand’s position and its strategic behaviour seeking new customers in the new market. This exploratory research pays particular attention to business potential and opportunities in an emerging market, Vietnam. To evaluate Burberry’s strategies and the potential, the collaborative network relationships are discussed in details, that is followed by the discussion of the key themes for Burberry to consider in the Vietnamese market, where Burberry has recently begun expanding its businesses. The outcome of the study suggests that the Western luxury brand apparel needs to understand the targeted markets’ systems and consumer behaviour, from there it is inevitable to design strategic plan how to engage the stakeholders in the ubiquitous supply chain relationships. In the end, a conceptual model with network perspectives is proposed: The model will be an analytical framework with key agenda items for the luxury brand which aims to enter the new market, and also the research limitations and further research opportunities are discussed.

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Section: Topics Of Vietnamese Young Consumers: Ethical Valuesmentioning

confidence: 99%

A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives

Kaolawanich

Yamaoka

et al. 2020

siasat

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“…Online shopping is one of today's shopping trends, online shopping supports consumer purchase intentions because it has perceived usefulness, perceived ease of use, perceived, and transaction security (Do et al, 2019). The development of the Internet has significantly changed people's consumption patterns and habits.…”

Section: Introduction Company Overviewmentioning

confidence: 99%

Consumer Behaviour Towards Grocery Online Shopping During Pandemic: Case Study in Sayurbox

Dewanthi

2023

BECOSS Journal

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The use of online groceries is increasing during the pandemic. In America, the increase reached 52% with 20% of shoppers being new users. Based on the survey conducted, it has shown that the Sayurbox is one of the online shops favored by the public to shop for vegetables and other necessities. As many as 24% of the sample used Sayurbox and Happyfresh, 19% used Shopee, 14% used Go-Mart, 9% chose Tokopedia, and 5% used Tanihub and Hypermart. During the pandemic, the trend of cooking the own food began to increase. This has resulted in increased demand for staple food. People are turning to buying healthier and more sustainable food. This research used a qualitative method. It is used to examine the condition of the object naturally with a combined data collection technique. According to this approach, the researcher begins with specific observations to produce a general theory and conclusions drawn from the research. The reason for using an inductive approach is that it considers the context in which the research effort is active, while it is also most appropriate for small samples that produce qualitative data. Data collected by observation, in-depth interviews, and literature study. The object of this research is that people often use online grocery shopping during this pandemic. Samples that has been taken as respondents are those aged 21 to 35 years. Demographic segmentation of Sayurbox are those who is in age of 18 until 50 years. They are a technology literate society with access to the internet. This community is a society that has the economic capacity to make purchases so that the closest people to this segment are workers who have not been or are already married. Potential area are Jakarta, Tangerang, Bekasi, and Depok. Sayurbox refers to the market segment of people who choose an instant lifestyle. Their life is full of busy so, they have no time to shop. They will more comfortable and easier to use services such as Sayurbox to provide food and basic necessities. This behavioral segment is aimed at people who have a tendency to be willing to pay postage and services for someone who has helped them get the goods they need. The motive of someone making a purchase at Sayurbox was most influenced by pandemic conditions. This platform provides a variety of vegetables, fruit, side dishes, beverage ingredients, dairy, package menus, and others to full household necessities in food. Some people use this platform to reduce the risk of being infected with Covid-19. In addition, consumers are also given the convenience and several discounts hitch make them even more diligent in using this platform. Those who use the services from Sayurbox are 21 - 35 years old consumers with a variety of professions. Based on the sample interviewed, it can be concluded that students, workers, and housewives use this platform to full their needs.

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“…In the past few decades, the internet economy has continued to increase, along with the rapid development of e-commerce (An, Han & Tong, 2016). Online shopping has changed the attitudes and behaviour of how consumers make purchasing decisions all over the world, especially within developing countries (Do, Nguyen & Nguyen, 2019). Emerging markets have currently been witnessing the active growth of online shopping (Do et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…Online shopping has changed the attitudes and behaviour of how consumers make purchasing decisions all over the world, especially within developing countries (Do, Nguyen & Nguyen, 2019). Emerging markets have currently been witnessing the active growth of online shopping (Do et al, 2019). As the manner that shopping continues to change from solely being brick-andmortar to including online shopping, it is important to understand consumers decision-making behaviour and factors influencing the intention to purchase through online purchasing platforms, especially in South Africans (Makhitha, Scheers & Mogashoa, 2019).…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

Machi

Nemavhidi

Chuchu

et al. 2022

IJRBS

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The aim of the study is to explore the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping. The study was quantitative in nature adopting the survey method. Due to the absence of a sampling frame, convenience sampling, a form of non-probability sampling was utilised a total of 253 responses well collected from Braamfontein, a busy business district in Johannesburg, South Africa. In order to test the proposed hypotheses, a unique conceptual model was developed in which brand awareness, brand loyalty, and brand attitude acted as predictors while purchase intention served as the outcome. Data analysis was conducted in SPSS 27 where descriptive statistics were produced as well as regression analysis to test the proposed hypothesis. Findings suggested that customers perceived brand attitude to have the strongest impact on purchase intention while the weakest predictor of purchase intention was brand awareness as far as online purchasing was concerned. Managerial implications emerged from the study and suggestions for further research were proposed.

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Online Shopping in an Emerging Market

Cited by 7 publications

References 21 publications

A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives

A Discussion of a Luxury Apparel Brand Strategy in an Emerging Market: Conceptual Model with Network Perspectives

Consumer Behaviour Towards Grocery Online Shopping During Pandemic: Case Study in Sayurbox

Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping

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