The use of online groceries is increasing during the pandemic. In America, the increase reached 52% with 20% of shoppers being new users. Based on the survey conducted, it has shown that the Sayurbox is one of the online shops favored by the public to shop for vegetables and other necessities. As many as 24% of the sample used Sayurbox and Happyfresh, 19% used Shopee, 14% used Go-Mart, 9% chose Tokopedia, and 5% used Tanihub and Hypermart. During the pandemic, the trend of cooking the own food began to increase. This has resulted in increased demand for staple food. People are turning to buying healthier and more sustainable food. This research used a qualitative method. It is used to examine the condition of the object naturally with a combined data collection technique. According to this approach, the researcher begins with specific observations to produce a general theory and conclusions drawn from the research. The reason for using an inductive approach is that it considers the context in which the research effort is active, while it is also most appropriate for small samples that produce qualitative data. Data collected by observation, in-depth interviews, and literature study. The object of this research is that people often use online grocery shopping during this pandemic. Samples that has been taken as respondents are those aged 21 to 35 years. Demographic segmentation of Sayurbox are those who is in age of 18 until 50 years. They are a technology literate society with access to the internet. This community is a society that has the economic capacity to make purchases so that the closest people to this segment are workers who have not been or are already married. Potential area are Jakarta, Tangerang, Bekasi, and Depok. Sayurbox refers to the market segment of people who choose an instant lifestyle. Their life is full of busy so, they have no time to shop. They will more comfortable and easier to use services such as Sayurbox to provide food and basic necessities. This behavioral segment is aimed at people who have a tendency to be willing to pay postage and services for someone who has helped them get the goods they need. The motive of someone making a purchase at Sayurbox was most influenced by pandemic conditions. This platform provides a variety of vegetables, fruit, side dishes, beverage ingredients, dairy, package menus, and others to full household necessities in food. Some people use this platform to reduce the risk of being infected with Covid-19. In addition, consumers are also given the convenience and several discounts hitch make them even more diligent in using this platform. Those who use the services from Sayurbox are 21 - 35 years old consumers with a variety of professions. Based on the sample interviewed, it can be concluded that students, workers, and housewives use this platform to full their needs.
The rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s growth, many industries have become more digitalized. Industry such as entertainment and video games can now be distributed digitally through the company’s digital distribution, known as Online Storefronts. Digital distribution, such as Online Storefronts, enables users to purchase video games innovatively; rather than receiving the product in a physical product, users can now enjoy the product in the digital form and receive and download it soon after they purchase the game. Since this purchasing method is relatively new, this research aims to identify the factors that affect the consumers’ attitude toward video game online shopping by using the online storefronts method. The factors include Perceived Website Reputation, Perceived Website Quality, Relative Advantage, Perceived Website Image, Trust, and e-WOM (Electronic Word of Mouth). Moreover, this study will provide the data collected through an online survey distributed using social media platforms to gain insight into this study. The regression analysis method will be used in this research to test the hypotheses of this research.
Objective - This study aims to show the effect of brand experience, satisfaction, and trust on consumer's brand loyalty, specifically on global laptop brands.Consumers look for brands that provide them with unique and memorable experiences. From the customer viewpoint, brands are relationship builders. Consumers believe that brand experiences are one of the factors that build long-lasting brands and customer relationships, together with brand trust, satisfaction, and loyalty. Methodology/Technique - In total, 150 respondents from private universities were selected as the sample for this study due to the high possibility of them using similar types of laptop brands. The quantitative data gathered from the survey method was analyzed using the regression analysis method. Findings - Findings can also be utilized by marketing experts to develop effective branding strategies for the laptop and also for the laptop producers in general, to make them increase their laptop's quality in order to enhance their consumers' experiences, satisfaction, trust, and loyalty to their brand. Novelty - The respondents of the study are students from three different private universities in Jakarta who use or own laptops. In total, 150 respondents from private universities were selected as the sample for this study due to the highpossibility of them using similar types of laptop brands. Type of Paper - Empirical Keywords:Brand experience; brand trust; brand satisfaction; brand loyalty; laptop brands.
Objectives: The objective of this study is to investigate the effectiveness of Pepsodent's social responsibility marketing campaign branding for the younger generation. The study is conducted in the context of Pepsodent's Social Responsibility Marketing Campaign which is #SikatGigiSekarang and aimed at the younger generation, aged 18-34 years old who have purchased Pepsodent products and are aware of the campaign. Methods: This research utilizes an online questionnaire that is distributed to 200 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, convergent and discriminant validity, and the study's hypothesis to identify the relationship between variables. Results: The findings of the research shows that all of the variables, such as Brand Familiarity, Attitude towards the Campaign, Campaign Fit, Credibility, Brand Attitude, and Involvement with the cause all affect each other. Brand Familiarity has a positive and significant relationship with Campaign Credibility and Brand Attitude, Campaign Credibility also has a positive and significant relationship with Attitude toward the Campaign, and Involvement with the Cause also has a positive and significant relationship with Attitude toward the Campaign. Campaign Credibility and Attitude towards Campaign play a full mediation in the relationship. Campaign Fit and Campaign Credibility are also positive and significantly related. Conclusion: Findings of this research are similar to the original study. All of the hypotheses have been accepted which proves that all the variables in the research model have been pretty effective and have positive relationships between the variables when measured for the social responsibility marketing campaign of Pepsodent. The younger generation nowadays not only prefers well-known brands but also how connected the campaign is with a social cause that they support, therefore marketers must get their products ready and tie the participation with the cause to their campaign for their social responsibility marketing campaign. As a result, supporters are more inclined to promote the brand and buy its goods.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.