Online selection of a physician by patients: Empirical study from elaboration likelihood perspective

Cao, Xianye; Liu, Yongmei; Zhu, Zhangxiang; Hu, Junhua; Chen, Xiaohong

doi:10.1016/j.chb.2017.03.060

Cited by 129 publications

(122 citation statements)

References 39 publications

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“…For patients, the richer the medical resources and the higher the quality of the platforms, and the lower the costs of OHP, the more they can encourage patients to use OHP, saving more time and money costs. Previous studies have confirmed that online consultation can provide patients with convenient access to physicians at low cost [8]. Therefore, the platforms should vigorously promote OHP, so that more doctors can actively join in, thereby attracting more patients.…”

Section: Discussionmentioning

confidence: 98%

“…OHP can support patient self-health management by promoting the sharing of health-related knowledge with patients [4]. By browsing the doctor's homepage on the platform, patients can view the doctor's information and understand the doctor's training, professionalism and the effectiveness of the treatment provided [8]. As for doctors, they can improve the utilization of their time by answering patients' questions in their spare time through OHP [5].…”

Section: Commission On Doing a Good Job In Internet Diagnosis And Conmentioning

confidence: 99%

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A Tripartite Analysis of Online Healthcare Platforms: Evidence from Spring Rain Doctor in China

Xia

Zhang

et al. 2020

Preprint

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Background Online healthcare platform (OHP) is a new form of medical treatment, which solves the problems of unbalanced distribution of medical resources and expensive medical treatment in China. Especially under the epidemic of COVID-19, OHP has greatly reduced the medical pressure of the hospital and the risk of cross infection. Methods This paper uses evolutionary game theory to analyze behavioral strategies and their dynamic evolution in the promotion of OHP, and then numerical simulations are carried out with the help of program compilation. Results The results demonstrate that: (1) both the stricter qualification inspection of doctors and the more investment in information protection promote the participation of doctors and the use of patients; (2) with a higher initial probability of doctors joining, the possibility for patients in using OHP and platforms to provide standardized online healthcare services becomes higher; (3) if the initial probability of patients using is higher, the possibility for doctors to participate OHP and platforms to provide standardized online healthcare services raises; (4) the trend of doctors joining the platform is affected by factors, such as registration cost, time cost, reputation loss and so on; (5) the tendency of patients in using online healthcare is mainly decided by the cost. Conclusions Based on theoretical analysis, this article takes the Spring Rain Doctor OHP as an example to verify the game results. Therefore, OHP should attach importance to the inspection of doctors and the protection of privacy information, and strengthen the publicity in remote places. At the same time OHP can promote the active participation of grassroots doctors, and set a reasonable evaluation mechanism, so as to popularize online medical treatment among patients further.

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Section: Discussionmentioning

confidence: 98%

Section: Commission On Doing a Good Job In Internet Diagnosis And Conmentioning

confidence: 99%

A Tripartite Analysis of Online Healthcare Platforms: Evidence from Spring Rain Doctor in China

Xia

Zhang

et al. 2020

Preprint

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“…Previous literature takes a motivational perspective with an emphasis on perceived benefits and perceived costs to discuss information sharing to online communities [9,18] and OHCs [59]. Similar to the reviews of other products, patients share their experience in OHCs and such shared information is influential in other people in the community [8,61]. Recent work also has investigated OHC reviews and found that patients care about the qualities of clinicians [35], treatment effects [21], attitudes [21,34], and technical skills [21,22,34].…”

Section: Online Health Communitiesmentioning

confidence: 99%

Why Do Consumers Review Doctors Online? Topic Modeling Analysis of Positive and Negative Reviews on an Online Health Community in China

Pang¹,

Liu²

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Consumers often learn from others through a social learning process (e.g. electronic word of mouth) before making decisions. From the e-business perspective, online reviews have changed how people select products and services, and no doubt it is the same in the e-health sector. In this study, we examine online reviews of patients and health consumers for their doctors in an online health consultation platform in China. We combine machine learning and qualitative techniques to derive the themes of online reviews and the factors leading to positive and negative reviews. Our analysis demonstrates that service levels of hospitals, doctors' communication skills and their professional skills influence the sentiment of reviews. Our findings offer important insights into theories and practice for studying online reviews in the healthcare context.

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“…In online health communities, doctors from different hospitals provide online medical consultation services related to their clinical specialty. Patients will choose a doctor from whom to buy an online medical consultation service based on their illness and physical conditions [24,34]. The whole process and businesses build a market for online medical consulting services products [17,35].…”

Section: Theory Of Supply and Demandmentioning

confidence: 99%

“…Different types of diseases have different characteristics (e.g., severity, generality, and privacy). Existing studies show that the severity of diseases [1,23,24] and the generality of the disease [24] can impact doctors' online services and patients' consultation behaviors. Compared with ordinary diseases (e.g., cold, fracture, and diabetes), AIDS, hepatitis B, and psychosis are stigmatized diseases.…”

mentioning

confidence: 99%

Exploring the Effect of Market Conditions on Price Premiums in the Online Health Community

Zhang

Han

2020

IJERPH

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Online health communities allow doctors to fully use existing medical resources to serve remote patients. They broaden and diversify avenues of interaction between doctors and patients using Internet technology, which have built an online medical consultation market. In this study, the theory of supply and demand was adopted to explore how market conditions of online doctor resources impact price premiums of doctors' online service. Then, we investigated the effect of the stigmatized diseases. We used resource supply and resource concentration to characterize the market conditions of online doctor resources and a dummy variable to categorize whether the disease is stigmatized or ordinary. After an empirical study of the dataset (including 68,945 doctors), the results indicate that: (1) the supply of online doctor resources has a significant and negative influence on price premiums; (2) compared with ordinary diseases, doctors treating stigmatized diseases can charge higher price premiums; (3) stigmatized diseases positively moderate the relationship between resource supply and price premiums; and (4) the concentration of online doctor resources has no significant influence on price premiums. Our research demonstrates that both the market conditions of online doctor resources and stigmatized diseases can impact price premiums in the online medical consultation market. The findings provide some new and insightful implications for theory and practice. returns for doctors, decreasing health disparities for society as a whole, in addition to providing other benefits [5,[9][10][11]. Currently, many online health communities provide similar online services for doctors and patients, such as Good Doctor and Chunyu Doctor in China, and Quickrxrefill, MDproactive, and Livehealthonline in the USA.Compared with doctors in physical hospitals, in online health communities, doctors have more options to choose service provision at their convenience [12]. Online medical consultation, as one of the most popular and useful service functions, is provided for patients who need professional medical diagnosis and do not visit hospitals [13]. Doctors in online health communities have the pricing power for the online medical consultation service [12]; they can set price for the online medical consultation service based on their capabilities and circumstances [14,15]. Many studies have examined factors affecting service price and returns [11,12,16], such as doctor reputation, professional title, and hospital rank. Recent studies have mainly focused on the relationships between service prices and doctors' personal characteristics, which is necessary but insufficient. Online health communities have built an online medical consultation marketplace for doctors and patients [17,18]. In this online market, doctors with strong medical skills can obtain high service fees above the average price, to charge price premiums and receive higher returns [19,20]. In our study, the research context, Good Doctor (Haodf.com), is one of the leading and typica...

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Online selection of a physician by patients: Empirical study from elaboration likelihood perspective

Cited by 129 publications

References 39 publications

A Tripartite Analysis of Online Healthcare Platforms: Evidence from Spring Rain Doctor in China

A Tripartite Analysis of Online Healthcare Platforms: Evidence from Spring Rain Doctor in China

Why Do Consumers Review Doctors Online? Topic Modeling Analysis of Positive and Negative Reviews on an Online Health Community in China

Exploring the Effect of Market Conditions on Price Premiums in the Online Health Community

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