Online Sales: A Direct Marketing Opportunity for Rural Farms?

O’Hara, Jeffrey K.; Low, Sarah A.

doi:10.1017/aae.2019.44

Cited by 36 publications

(33 citation statements)

References 22 publications

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“…E‐commerce growth was not limited to grocery store sales; local and regional food operations have also pivoted to e‐commerce. In 2015, only 8% of farmers with DTC food sales had online marketplaces (O'Hara and Low 2020). The pandemic, however, induced many LRFS producers and businesses to quickly pivot into online marketing and sales (NMPAN 2020).…”

Section: Covid‐driven Disruptions and Innovation In Local And Regionamentioning

confidence: 99%

“…As one pre‐COVID example, relaxing state cottage food laws, which allow small food entrepreneurs to produce low‐risk foods in home kitchens and market them via DTC outlets, is a valued food manufacturing regulatory flexibility among those in the LRFS community. Cottage food laws vary tremendously by state and eased over the previous 10 years (O'Hara, Castillo, and Thilmany 2020), with significantly more baked good establishment startups (especially small firms without employees) where and when cottage food laws were in place.…”

Section: Covid‐driven Disruptions and Innovation In Local And Regionamentioning

confidence: 99%

“…For producers who view their comparative advantage as production, they could partner with others who are savvier at aggregating, distributing, and managing buyer accounts. Second, many consumers seek to buy local foods through more convenient retailer options such as at a grocery store or even online (Richards et al 2017; O'Hara and Low 2020).…”

Section: Introductionmentioning

confidence: 99%

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Local Food Supply Chain Dynamics and Resilience during COVID‐19

Thilmany¹,

Canales²,

Low³

et al. 2020

Applied Eco Perspectives Pol

Self Cite

191

140

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Local and regional food systems (LRFS) innovated during COVID‐19 to respond to market demand and policy changes. Given their unique characteristics, we identify drivers that explain why local responses to COVID‐19 vary when compared with the national dialogue on food supply chain disruptions. We suggest LFRS enterprises are nimble and connected to supply chain partners, allowing them to innovate quickly with a targeted approach. Considering the shorter supply chains and smaller operations typical of LRFS, we assert the current regulatory environment's fairness and relevance may be scrutinized. In conclusion, we articulate an updated research and technical assistance agenda for LRFS.

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Section: Covid‐driven Disruptions and Innovation In Local And Regionamentioning

confidence: 99%

Section: Covid‐driven Disruptions and Innovation In Local And Regionamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Local Food Supply Chain Dynamics and Resilience during COVID‐19

Thilmany¹,

Canales²,

Low³

et al. 2020

Applied Eco Perspectives Pol

Self Cite

191

140

View full text Add to dashboard Cite

show abstract

“…The detected presence of webshops even at LEADER LAGs does not support this strict designation. Traditional foodscape borders are crossed in the form of digital social innovations [57,84,85] the so-called "digital foodscapes" [100].…”

Section: Discussionmentioning

confidence: 99%

“…Reaching a relatively broad spectrum of solvent demand is an uneasy task for rural economic actors. Internet-based commerce can be an adequate tool for modern farm-to-consumer sales methods [84]. As Mackendrick, N. [57] states:…”

Section: Spatial Sociology Of Local Foodmentioning

confidence: 99%

Possible Actors in Local Foodscapes? LEADER Action Groups as Short Supply Chain Agents—A European Perspective

2021

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In recent decades, alongside industrialized agriculture and food-supply systems, an alternative, network-based framework has evolved supporting local development, social innovation and sustainability objectives. Short supply chains are in the focus of the new era. At the same time, from the 1990s a new, bottom-up, spatially bound rural development method, the Liaison Entre Actions pour le Development de l’Economie Rurale (LEADER) approach, has arisen. The purpose of this study is to examine the involvement of LEADER local action groups in the management of alternative food systems in Europe. After a literature-based, detailed theoretical review, a quantitative analysis concerning the content of the official websites of action groups was conducted. A local product promoting quantitative index was created from the qualitative characteristics of the sites. From the collected data, using basic statistical analysis and thematic mapping connections were searched between local action group general characteristics and their short supply chain support activities. The results indicate notable national differences between Western and Eastern European and Mediterranean LEADER groups, supporting previous literature. It may be concluded that local action groups as potential hubs of social innovation, can be crucial actors in local foodscapes, mainly in less developed areas where other non-profit or for-profit organizations are unable to manage supply chains.

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The influence of farmers markets' characteristics on vendor sales

O’Hara¹,

Dutton²,

Stavely³

2021

Agribusiness

Self Cite

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US farmers market managers must be strategic in deciding which vendors sell at their markets. They would benefit from understanding how market characteristics impact vendor sales, although the few studies that have explored this topic have found inconclusive results. We use a unique panel database of sales at 13 farmers markets to estimate how vendors' sales are influenced by the characteristics of their farmers market. We find that average sales at weekend farmers markets becomes increasingly large as farmers markets increase in size. At weekday markets, average sales increase as small markets add vendors but eventually decline as markets become larger. These results could occur if weekend markets attract shoppers from increasingly greater distances as they become larger, while average sales eventually decline as weekday markets increase in size due to vendor competition. Produce vendors experience higher average sales at weekend markets than weekday markets and experience a relatively small increase in sales as market size increases. Vendors of hot prepared foods experience higher sales at weekday markets [EconLit Citations: Q10, Q12, Q13].

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Online Sales: A Direct Marketing Opportunity for Rural Farms?

Cited by 36 publications

References 22 publications

Local Food Supply Chain Dynamics and Resilience during COVID‐19

Local Food Supply Chain Dynamics and Resilience during COVID‐19

Possible Actors in Local Foodscapes? LEADER Action Groups as Short Supply Chain Agents—A European Perspective

The influence of farmers markets' characteristics on vendor sales

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