Online marketing assistance with e-commerce at UKM Athaya Kitchen Semarang

Ujianti, Rizky Muliani Dwi; Muflihati, Iffah; Nada, Noora Qotrun

doi:10.31603/ce.7750

Cited by 6 publications

(6 citation statements)

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“…Sebagai contoh, pengabdian sejenis yang menggunakan IoT untuk petani lele, telah banyak memberikan benefit dalam upaya pengurangan air limbah di kolam ikan lele sehingga memberikan hasil yang menjanjikan bagi masyarakat sasaran. Implikasi dari hasil panen yang optimal tersebut adalah outcome nilai ekonomis yang dihasilkannya, dimana penjualan hasil panen yang optimal dapat dicapai (Sari et al, 2023;Ujianti et al, 2022). Gambar 5.…”

Section: Hasil Dan Pembahasanunclassified

Transforming aquaculture monitoring with real-time solutions at Salman Assalam Science Islamic Boarding School, Cirebon

Adiono,

Fuada,

Syafalni

et al. 2024

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The aim of this activity is to disseminate real-time, 24-hour aquaculture water monitoring devices remotely at the Salman Assalam Science Islamic Boarding School in Cirebon, West Java. The Salman Assalam Science Islamic Boarding School manages various types of tilapia, catfish, and pomfret cultivation ponds used to support the economy and fulfill the food needs of the students. The activities include planning, implementation, and evaluation. The results of this activity include the development of a laboratory-level device, comprising a buoy, solar panels, and electronic modules with several types of electronic sensors. The device is equipped with a dashboard to observe real-time measurements in fish ponds, including parameters such as water temperature, dissolved oxygen, turbidity, pH, air temperature, humidity, battery voltage, total dissolved density, and solar cell voltage. Data is presented in the form of graphs and tables accessible via a web browser, allowing partners to access it from laptops or smartphones.

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Section: Hasil Dan Pembahasanunclassified

Transforming aquaculture monitoring with real-time solutions at Salman Assalam Science Islamic Boarding School, Cirebon

Adiono,

Fuada,

Syafalni

et al. 2024

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“…Sosialisasi dilakukan pada awal kegiatan pengabdian, berupa pemberian informasi kepada mitra/masyarakat tentang kegiatan PKM yang akan dilakukan, tujuan kegiatan, tahapan pelaksanaan kegiatan, dan jadwal pelaksanaan kegiatan berdasarkan kesepakatan antara tim pengusul dengan mitra (Ujianti et al, 2022)…”

Section: Sosialisasiunclassified

Penerapan Digital Marketing Melalui E- Commerce Tobel (Toko Beli) Di Desa Bontosunggu Kecamatan Bajeng Kabupaten Gowa Sulawesi Selatan

Ri Esso,

Yahya,

Nur

2024

Kumawula

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Teknologi yang begitu pesat memberikan kemudahan dalam bermobilisasi pada semua aspek di kehidupan manusia, Hal ini tentunya akan menghemat waktu dan memberikan kemudahan para pelaku UMKM di Kecamatan Bajeng Desa. Bontosunggu, Kabupaten Gowa. Saat ini pengetahuan para pelaku UMKM kurang memanfaatkan teknologi yang berkembang. Kurangnya sosialisasi dan pengetahuan teknologi telah menghambat perkembangan pemasaran UMKM di daerah tersebut. Solusi yang dapat diterapkan untuk mitra binaan adalah pemanfaatan aplikasi digital marketing dalam aspek manajemen. Toko Beli dalam memasarkan Produk UMKM. Penelitian ini bertujuan untuk mengoptimalkan penerapan digital marketing melalui e-commerce bagi Tobel Toko Beli di Desa Bontosunggu. Kegiatan ini mengadopsi pendekatan partisipatif. Metode pelatihan, konsultasi, dan pelaksanaan praktik lapangan telah digunakan untuk meningkatkan pemahaman dan keterampilan. Dengan tersebut, dapat meningkatkan pemahaman masyarakat tentang digital marketing dan mampu mengimplementasikan dalam memasarkan produknya. The rapid advancement of technology provides convenience in various aspects of human life, which undoubtedly saves time and offers benefits to small and medium-sized enterprises (UMKM) stakeholders in the Bajeng District, Bontosunggu Village, Gowa Regency. Currently, the knowledge of UMKM stakeholders in utilizing evolving technology is limited. The lack of socialization and technological awareness has hindered the development of UMKM marketing in the area. The solution that can be applied to our partner is the utilization of digital marketing applications in the management aspect. "Toko Beli" in marketing UMKM products. This research aims to optimize the implementation of digital marketing through e-commerce for "Toko Beli" in Bontosunggu Village. This activity adopts a participatory approach. Training, consultation, and field practice methods have been used to enhance understanding and skills. Consequently, it can improve community's understanding of digital marketing and their ability to implement it in marketing their products.

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“…Tentunya hal tersebut merupakan peluang yang menjanjikan bagi produsen untuk mengembangkan pasarnya hanya dengan menggunakan smartphone. Pemasaran melalui digital ini juga dilakukan oleh Ujianti et al (2022) dalam mengembangkan e-commerce untuk mempercepat penjualan biskuit pelancar ASI Milkyflow. Penjualan ini juga untuk mendongkrak penjualan kebutuhan ASI serta memperkenalkan penjualan melalui sistem digital.…”

Section: Pendahuluanunclassified

Application of a digital marketing system in the development of Batik Sari Kenongo MSMEs in Sari Rogo Village

Mariyati

Paryontri

Azizah

2022

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Covid-19 has an impact on the activities of Micro, Small and Medium Enterprises (MSMEs) in Sari Rogo Village, Sidoarjo District, Sidorajo Regency. MSMEs have existed in this village for a long time, particularly the well-known Batik Sari Kenongo product. The development of SMEs Batik Sari Kenongo had ceased following the Covid-19 pandemic. The traditional marketing system was responsible for the suspension of UMKM Batik Sari Kenongo's development and the rapid decline in sales. To increase sales, developing Batik Sari Kenongo products through digital media requires training and assistance. The method used in this program is training and assistance in making digital media to promote the products. As a result of this program, partners capable of putting digital media marketing strategies into practice, enabling a larger and better-informed public to access information about Sari Kenongo batik.

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Online marketing assistance with e-commerce at UKM Athaya Kitchen Semarang

Cited by 6 publications

References 0 publications

Transforming aquaculture monitoring with real-time solutions at Salman Assalam Science Islamic Boarding School, Cirebon

Transforming aquaculture monitoring with real-time solutions at Salman Assalam Science Islamic Boarding School, Cirebon

Penerapan Digital Marketing Melalui E- Commerce Tobel (Toko Beli) Di Desa Bontosunggu Kecamatan Bajeng Kabupaten Gowa Sulawesi Selatan

Application of a digital marketing system in the development of Batik Sari Kenongo MSMEs in Sari Rogo Village

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