Current global concerns regarding the mental well-being of young males have called for fresh approaches to social work service delivery. This study investigates the efficacy of adopting more 'online' approaches within social work practice by examining the current impact of online help-seeking behaviours on the mental wellbeing of adolescent males. A survey questionnaire comprised of validated scales measuring mental well-being and self-efficacy, combined with questions examining online help-seeking attitudes and behaviours was completed by 527 respondents aged 14-16 years within a school environment. The internet was used by 42% of respondents to retrieve health information. In general, respondents appeared knowledgeable regarding the importance of trusted and quality online health information, yet were more likely to use search engines (57%) or social networking sites (48%) to find information rather than a government sponsored website (23%). Young males who reported speaking to online friends regarding personal problems recorded statistically significantly higher levels of mental wellbeing (p<0.02). This may suggest that being able to communicate online how you are feeling is a positive for male mental health. Social work practitioners need to recognise this generational shift in help-seeking, in terms of providing and commissioning interpersonal helping via social media.