Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality

Abstract

Research ArticleWith the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of disciplines. This paper reports on two empirical studies that examine the interplay between a consumer's inherent impulsiveness to buy and website quality. Specifically, consistent with past online impulse buying research, website quality manifests as an environmental cue that directly influences the likelihood that a consumer will experience an urge to buy impulsively. Further, highly impulsive consumers can be both positively and negatively influenced by varying degrees of website quality. Thus, while the objective quality of an e-commerce website is important, the inherent impulsiveness of a consumer is also a critical factor for understanding how and why individuals react impulsively to varying degrees of website quality. The implications of the results for both future research and the design of electronic commerce websites are discussed. many others. He is also the co-author of several the best-selling textbooks and is a leader in designing national curricula and accreditation standards for the information systems discipline.

Managing online environment cues: evidence from Generation Y consumers

“…Given the variation within groups was not confirmed, it can be assumed that website features have no significant influence on impulsiveness in Generation Y online buying behaviour. These findings contradict the findings of previous studies (Verhagen and van Dolen, 2011;Wells et al, 2011;Shen and Khalifa, 2012), which argue that a compelling and sociable virtual experience has a significant effect on buying impulses and that website quality manifests as an environmental cue that directly influences the likelihood the likelihood of engaging in impulse buying. Unlike the results for the impulsiveness factor, the results for the functionality factor in Table 8 indicate statistically significant differences between the functionality factor and website features.…”

Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment

“…Many researchers have paid substantial attention to a consumer's impulse buying and impulsiveness traits, both in the online and traditional shopping store [31]. According to Zhang [32] many traits influence online shopping context, and intention to buy online is increasing due to impulsiveness.…”

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

“…An appealing website is more likely to attract visitors, stimulate positive purchase intentions, and establish higher standards of trust and usability [28], [75], [94], [122], [128]. Wang and Liu [126] relate website appeal to enjoyment and suggest that a website with appealing features would lead to repeat visits.…”