Online Consumer Behavior and Marketing

Shareef, Mahmud Akhter; Dwivedi, Yogesh K.; Kumar, Vinod

doi:10.1007/978-3-319-31287-3_1

Cited by 5 publications

(5 citation statements)

References 61 publications

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“…Tindakan konsumen yang terlibat secara langsung untuk mendapatkan, mengkonsumsi, dan menghabiskan produk atau jasa, termasuk proses keputusan yang mendahului dan menyusul tindakan ini mempengaruhi perilaku konsumen [26]. Dalam perilaku konsumen online dikaitkan dengan perspektif dari perilaku konsumen yang diperluas, teknologi, informasi dan komunikasi modern, khususya teknologi seluler memainkan peran utama dalam dalam membentuk perilaku konsumen online [27]. Keputusan Penggunaan dapat di ekuivalenkan dengan keputusan pembelian dimana keputusan penggunaan sebagai proses individu mengkombinasikan pengetahuan dan hasil evaluasi alternatif hingga memilih salah satu diantaranya [28].…”

Section: Kajian Pustaka Keputusan Pembelianunclassified

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Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan Telemedicine saat Pandemi COVID-19

Yulaikah

Artanti²

2022

BIEJ

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– The emergency COVID-19 pandemic bring anxiety in the world and has changed cunsomer behaviour especially in decision to use technoly in health sector. Digital health care changing cunsomer behaviour from using conventional health service to digital. Health technology, telemedicine designed for long-distance communication between doctor and patient which is considered to bring effectiveness and effictiveness during COVID-19 pandemic. This research aim to exemain perceived fear, quality of information and trust to use telemedicine during corona virus plague. This study focus on Halodoc users aged 17-45 year and using a non-probablity technique sampling. 125 respondents were collected using online questionnare. Data were analyzed using multipel linear regression method. The result showed, the information quality and trust had asignificant effect on desicion to use M-health. However, Perceived fear has a negative effect on customer desicions in using M-health. Abstrak -- Keadaan darurat wabah virus COVID-19 menyebabkan kegelisahan pada masyarakat dunia dan banyak merubah perilaku konsumen terutama dalam keputusan penggunaan teknologi dibidang kesehatan. Perawatan kesehatan secara digital mengubah perilaku konsumen dari penggunaan jasa kesehatan konsenvisonal menjadi digital. Teknologi kesehatan, telemedicine yang dirancang untuk komunikasi jarak jauh antara penyedia jasa kesehatan dengan konsumen yang dinilai membawa efektivitas dan efisiensi pada saat pandemi COVID-19. Dalam hal ini peneliti menguji perceived fear, kualitas informasi dan kepercayaan terhadap keputusan penggunaan telemedicine saat pandemi COVID-19. Penelitian ini berfokus pada pengguna M-Health Halodoc dengan rentan usia 17-45 tahun menggunakan sampel non probability teknik. 125 responden dikumpulkan dengan menggunakan kuisioner online. Data dianalisis menggunakan metode regresi linear beraganda. hasil penelitian menunjukkan kualitas informasi dan kepercayaan berpengaruh signifikan terhadap keputusan penggunaan aplikasi kesehatan. Namun, perceived fear atau rasa takut berpengaruh negatif terhadap keputusan konsumen dalam menggunakan aplikasi kesehatan.

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Section: Kajian Pustaka Keputusan Pembelianunclassified

“…Pembelian konsumen secara online baik dalam pembelian barang atau pemanfaatan jasa, secara speasifik berfokus pada customer interaction, pemilihan dan pembelian produk melalui online mencangkup tentang layanan, produk, dan informasi yang diberikan [27]. Teori [34].…”

Section: Kualitas Informasiunclassified

Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan Telemedicine saat Pandemi COVID-19

Yulaikah

Artanti²

2022

BIEJ

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“…With the development of service marketing, this concept has been extended from physical to virtual marketplace in various forms (Schultz et al, 2013 ). When people reach nearly all the shopping platforms, the concept of “service” goes beyond the traditional understanding and increasingly covers other new conceptual elements (Shareef et al, 2016 ; Al-kumaim et al, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions

Wang

Parsons

et al. 2021

Front. Psychol.

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This conceptual analysis critically discusses how service marketing is workable for online shopping platforms and how important service-related and influenced factors played their roles the aforementioned issue. The concepts of service, service marketing, and related factors were re-visited, or at least reflected, in the new context of online platforms. Mostly, we framed the essence and importance of those discussed factors from the psychological and behavioral angles. Implications for theory, practices, and policy-making were offered seriously.

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“…The existence of the coronavirus pandemic has made more people utilize and use online health service facilities, including purchasing drugs and consulting with doctors. Online consumer purchases both in purchasing goods or using services, specifically focusing on customer interaction, selection, and purchase of products through online covering services, products, and information provided (Shareef et al, 2016). Online decision making in Karimi et al, (2015) describes three consumer decision-making processes are formulation, evaluation, and assessment with the formulation and assessment stages being an important stage of a decision-making process.…”

Section: Introductionmentioning

confidence: 99%

Decisions to Use Telemedicine During The COVID-19 Pandemic: The Effects of Perceived Fear, Information Quality, and Trust

Yulaikah¹,

Artanti²

2022

SSS

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The emergency COVID-19 pandemic brings anxiety in the world and has changed customer behavior especially in the decision to use technology in the health sector. Digital health care changing consumer behavior from using conventional health services to digital. Health technology, telemedicine are designed for long-distance communication between doctor and patient, which is considered to bring effectiveness and efficiency during the COVID-19 pandemic. This research aims to examine perceived fear, information quality, and trust to use telemedicine during the COVID-19 pandemic. This research focuses on Halodoc users aged 17-45 years and uses a non-probability technique sampling. Respondents for this research were collected using an online questionnaire. Data were analyzed by the multiple linear regression method. The result showed the information quality and trust had significant effects on the decision to use M-health. However, perceived fear has no significant effect on to use of M-health.

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Online Consumer Behavior and Marketing

Cited by 5 publications

References 61 publications

Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan Telemedicine saat Pandemi COVID-19

Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan Telemedicine saat Pandemi COVID-19

Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions

Decisions to Use Telemedicine During The COVID-19 Pandemic: The Effects of Perceived Fear, Information Quality, and Trust

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