Consumer behavior changes are reflected in purchasing decision making. In general, with this pandemic situation, consumers will be motivated to carefully consider each stage of the decision because of the health risks associated with Covid-19 transmission and social distancing rules. This study aims to empirically test the effect of social media marketing and trust on knowledge sharing and online shopping behavior. In this study, the researchers distributed online questionnaires to the respondents and analyzed it using Path analysis tools. The results of this study conclude that social media marketing and trust positively affect information sharing behavior while information sharing behavior also has a significant positive effect on online shopping behavior.
The emergency COVID-19 pandemic brings anxiety in the world and has changed customer behavior especially in the decision to use technology in the health sector. Digital health care changing consumer behavior from using conventional health services to digital. Health technology, telemedicine are designed for long-distance communication between doctor and patient, which is considered to bring effectiveness and efficiency during the COVID-19 pandemic. This research aims to examine perceived fear, information quality, and trust to use telemedicine during the COVID-19 pandemic. This research focuses on Halodoc users aged 17-45 years and uses a non-probability technique sampling. Respondents for this research were collected using an online questionnaire. Data were analyzed by the multiple linear regression method. The result showed the information quality and trust had significant effects on the decision to use M-health. However, perceived fear has no significant effect on to use of M-health.
Knowledge sharing behavior between people (between individuals, groups, departments, and organizations / two way information) are actively included in the concept of knowledge sharing behavior (KSB). To comprehensively understand the processes and determinants of consumer involvement in sharing knowledge, it is necessary to know the variables that influence social relations. This study seeks to examine and integrate perspectives of social capital and individual motivations to knowledge sharing behavior and its impact on community participation.
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