2020
DOI: 10.2139/ssrn.3593878
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One Size Fits All? Experimental Evidence on the Digital Delivery of Personalized Extension Advice in Nigeria

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Cited by 8 publications
(8 citation statements)
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“…This paper presents evidence indicating that customized shock-specific recommendations could improve crop productivity relative to existing generic recommendations [18,19]. Our result is consistent with recent evaluations suggesting that personalized, localized advice is far more effective than blanket recommendations [13,14]. We differ from these studies that focus on digital advisory services provided via extension agents in the field, while our evaluation utilizes hotline phone services.…”
Section: Plos Onesupporting
confidence: 83%
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“…This paper presents evidence indicating that customized shock-specific recommendations could improve crop productivity relative to existing generic recommendations [18,19]. Our result is consistent with recent evaluations suggesting that personalized, localized advice is far more effective than blanket recommendations [13,14]. We differ from these studies that focus on digital advisory services provided via extension agents in the field, while our evaluation utilizes hotline phone services.…”
Section: Plos Onesupporting
confidence: 83%
“…Our study contributes to the evolving literature on the impact of digital advisory services in agriculture in two ways. First, we present new evidence on improving the delivery of agricultural extension services in developing countries [12][13][14]. In existing experimental studies, the provision of agricultural advisory services is still heavily supply-driven [13].…”
Section: Introductionmentioning
confidence: 99%
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“…Therefore, the use of inorganic fertilizer based on blanket recommendations throughout the CARD period hinders the achievement of the expected yield gain. However, new applications such as RiceAdvice or Crop Manager that can deliver target recommendations are increasingly available and are expected to increase the efficiency of inorganic fertilizer ( Arouna et al, 2020 ).…”
Section: Discussionmentioning
confidence: 99%
“…Algorithms for P and K were improved ( Buresh et al, 2010 ). Advances in information technology and mobile communications made it possible to generate tailored recommendations by using web- and smartphone-based apps such as Nutrient Expert ( Pampolino et al, 2012 ; Xu et al, 2017a ), Rice Crop Manager ( Buresh et al, 2019 ; Sharma et al, 2019 ), and RiceAdvice ( Arouna et al, 2021 ; Zossou et al, 2021 ). These tools were aimed at breaking the pervasive information and service asymmetry that is common in smallholder farming systems in the developing world, where there is a very low extension-to-farmer ratio, and where professional agricultural services such as soil testing are either not available, not affordable or not reliable.…”
Section: Introductionmentioning
confidence: 99%