Proceedings of the 2011 ACM SIGCOMM Conference on Internet Measurement Conference 2011
DOI: 10.1145/2068816.2068852
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On word-of-mouth based discovery of the web

Abstract: Traditionally, users have discovered information on the Web by browsing or searching. Recently, word-of-mouth has emerged as a popular way of discovering the Web, particularly on social networking sites like Facebook and Twitter. On these sites, users discover Web content by following URLs posted by their friends. Such word-of-mouth based content discovery has become a major driver of traffic to many Web sites today. To better understand this popular phenomenon, in this paper we present a detailed analysis of … Show more

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Cited by 113 publications
(68 citation statements)
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References 29 publications
(31 reference statements)
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“…Our dataset also contains all tweets ever posted by the collected users, which consists of 1,755,925,520 tweets. For detailed characteristics of this dataset we refer the user to [9,23].…”
Section: Twitter Datasetmentioning
confidence: 99%
“…Our dataset also contains all tweets ever posted by the collected users, which consists of 1,755,925,520 tweets. For detailed characteristics of this dataset we refer the user to [9,23].…”
Section: Twitter Datasetmentioning
confidence: 99%
“…Recently, word-of-mouth [13] has emerged as a popular way of discovering the videos, particularly over online social network (OSN) sites such as Facebook and Twitter, where users discover video contents following their friends' shares. It has also been a key driving force for the traffic from many video sharing sites (VSSes).…”
Section: Introductionmentioning
confidence: 99%
“…RELATED WORK There are some pioneer data-driven analysis of content propagation in OSNs. Rorigues et al [13] studied the propagation of URL links posted in Twitter, using large data gathered from Twitter. They presented the distribution of height, width, and size of propagation trees.…”
Section: Introductionmentioning
confidence: 99%
“…There are many reasons to look into URL redirection other than preservation, such as the need to identify spam [41], or an interest in conversation/discourse analysis and information propagation [29].…”
Section: Preservation Of Shortened Urlsmentioning
confidence: 99%