On the Transformation of Enterprise Operation Mode in the Era of Cross-border E-commerce - Taking Sam’s Club as an Example

Mamun, Md. Hasan-Al; Zakaria,; Nahiduzzaman, Md.; Ahmed, Rajon; Rahman, Lutfor

doi:10.4172/2169-0316.1000239

Cited by 4 publications

(5 citation statements)

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“…The concept of U.S. warehouse chain sales was developed in the 1970s by Soloman Price, founder of Price Club. This budding shopping club in the United States in the 1970s attracted more and more housewives with its unique charm, and the consumption of households became a major source of such sales [3]. That's why annual sales of warehouse chains continued to grow at a high rate in the early 1990s when the U.S. economy was growing at a low rate of just 2%.…”

Section: Concept and Historymentioning

confidence: 99%

“…Hasan adopted Zakaria and Ahmed's research on the characters of warehouse stores. They believe that this business format has three significant advantages: it is mostly located in the suburbs, large shopping area, relatively low rent, and decoration costs, and obvious cost advantages; The products have fewer categories and larger packaging, and the unit price advantage is prominent under economies of scale; innovation, selfowned brands, and cost-effective products have won the favor of consumers [3]. Chang and Hu reviewed the histories of warehouse supermarkets entering China and give a conclusion that warehouse supermarkets did not succeed in entering the Chinese market in the early stages, but suffered a great blow.…”

Section: Introductionmentioning

confidence: 99%

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The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

Yi¹,

Zhang²,

Zhang³

2022

Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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New retailing refers to companies relying on the Internet to upgrade and transform the production, circulation, and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and providing online services. It is a new retail model that integrates offline experience and modern logistics deeply. New media marketing is an increasingly vigorous marketing model, and more and more industries have begun to participate in it, including warehouse supermarkets. This article will start from this point and discuss how warehouse supermarkets can use new media to market under the background of new retail. This study found that warehouse supermarkets can increase their awareness and sales in the short term through influencers, but this approach does not provide the company with long-term sustainability. To avoid the possible negative effects of influencer marketing, the company inevitably needs to establish brand image and customer loyalty. Underlying the rapid development of China's e-commerce, it can be possible to conduct more research in the future on how to conduct new media marketing while also establishing a brand image faster and ensuring customer retention.

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Section: Concept and Historymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

Yi¹,

Zhang²,

Zhang³

2022

Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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“…Although the popularizing rate of cars owned by Chinese households is relatively high, the individual consumer will still consider and evaluate the relevant costs associated with shopping at Sam's Club. Fuel bills and time required will be taken into account [20]. In addition, consumers who drive to shop would tend to purchase in bulk, but many Chinese households are families of three people because of past policy on the national population.…”

Section: Weaknessmentioning

confidence: 99%

How Can Large Foreign-Funded Supermarkets Gain a Foothold in China: Take Sam's Club as a Study Case

Cheng¹,

Cheng²,

Xu³

2021

BCPBM

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Sam's Club is one of the largest membership-based retailers in the world. In the context of the epidemic, they still have a place in China's retail industry. Moreover, it has won the affirmation of many customers through its unique advantages and innovations. This paper aims to use Sam's Club as the main object of this case study to analyze how it has won in the Chinese retailer industry. SWOT Analysis is preferred to use as the primary method. This paper concludes that the differentiated and high-quality private label allows Sam's Club to win some competitiveness. And in the context of economic growth and the COVID-19, consumers are more inclined to buy a larger quantity of goods for storage at a time, which also reflects the advantages of Sam's Club. On the other hand, Chinese policy will impose some restrictions on Sam's Club. Therefore, Sam's Club in the Chinese market needs to pay more attention to the Chinese government's policies on international supermarkets and actively adjust and innovate policies to enhance competitiveness and increase customer loyalty in line with international conditions.

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“…In this context, the freight cost for the cross-border esuppliers in China to deliver goods to consumers outside China is generally high [6]. In addition, the delivery cycle of these international express shipments is usually long, and the return and exchange procedures are complicated and costly [7][8]. Lack of cooperation among Chinese cross-border ecommerce enterprises, and irrational structure is another prominent problem.…”

Section: Introductionmentioning

confidence: 99%

Research on the Integration Development Strategy of E-commerce and Cross-border Logistics Supply Chain in the Internet Era

Yang,

Gong,

Feng

2024

Applied Mathematics and Nonlinear Sciences

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Based on industrial integration theory and system theory, this paper combines the development characteristics of e-commerce and cross-border logistics, utilizes the entropy weight method to assign weights to the indicators, and constructs a comprehensive evaluation model of e-commerce and cross-border logistics. Measure the coupling degree and integration degree of e-commerce and cross-border logistics. Using the multiple regression method to comprehensively study the technique of variable correlation and the important measures of the link between each variable, thus put forward optimization strategies for the logistics supply chain model, enterprise scale, and other aspects. The results of the analysis show that the proportion of cross-border e-commerce import transaction scale reached 22.7% in 2023, which increased 1.29 times compared with 2019, and the proportion of cross-border e-commerce import transactions continued to increase. In the analysis of the factors of the industrial integration of e-commerce and cross-border logistics, the influence of information network technology (0.108), the influence of platform resources, and the degree of influence of manufacturing technology occupy the top 3 places, which are the elements to focus on. Enterprise performance is significantly impacted by the economic level of the host province through regression analysis, with a coefficient of 0.1847 and significant at the 10% level. The evaluation value of the logistics alliance model is the best (comprehensive evaluation of 0.384), and it is most in line with the current development needs of cross-border e-commerce companies.

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On the Transformation of Enterprise Operation Mode in the Era of Cross-border E-commerce - Taking Sam’s Club as an Example

Cited by 4 publications

References 0 publications

The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

How Can Large Foreign-Funded Supermarkets Gain a Foothold in China: Take Sam's Club as a Study Case

Research on the Integration Development Strategy of E-commerce and Cross-border Logistics Supply Chain in the Internet Era

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