“…However, numerous researchers in personality and social psychology have argued that not all personality traits, attitudes, and values are equally relevant to all individuals (Allport, 1937;Baumeister, 1991;Baumeister & Tice, 1988;Bem & Allen, 1974;Britt, 1993;Converse, 1970;Fazio, 1989;Hershberger, Plomin, & Pedersen, 1995;Higgins, 1997;Kelly, 1955;Kenrick & Stringfield, 1980;Lamiell, 1987;Lanning, 1988;Pelham, 1993;Pelham & Swann, 1994;Petty & Krosnick, 1995;Tice, 1989). Often termed idiographic (Allport, 1937;Pelham, 1993),1 these approaches argue that because of unique social experience and genetic endowment, people will vary in the extent to which a given construct influences their experience and determines their behavior.…”