We review how the muon anomalous magnetic moment (g − 2) and the quest for lepton flavor violation are intimately correlated. Indeed the decay µ → eγ is induced by the same amplitude for different choices of in-and outgoing leptons. In this work, we try to address some intriguing questions such as:Which hierarchy in the charged lepton sector one should have in order to reconcile possible signals coming simultaneously from g − 2 and lepton flavor violation?What can we learn if the g − 2 anomaly is confirmed by the upcoming flagship experiments at FERMILAB and J-PARC, and no signal is seen in the decay µ → eγ in the foreseeable future? On the other hand, if the µ → eγ decay is seen in the upcoming years, do we need to necessarily observe a signal also in g − 2?.In this attempt, we generally study the correlation between these observables in a detailed analysis of simplified models. We derive master integrals and