“…First, measure the impact of CSR on social and economic development of the community (Garriga and Melé, 2004), and secondly the importance of CSR in building corporate reputation (Rayner, 2003;March and Shapira, 1987). The main aspect is about the impact and scope generated because, if the company decides to incorporate CSR into their strategic planning from the point of view of stakeholders, that is, considering all stakeholders associated with the company, then the perception of stakeholders on the actions and commitments of the company is positive, which strengthens the business reputation and reduce reputational risk.Also, two theories hold this research: the first is the theory of CSR from a viewpoint of stakeholders (Freeman, 1984;Mitchell et al, 1997; Kaptein and Van Tulder, 2003; Aguinis and Glavas, 2012), the second is the theory of corporate reputation and reputational risk associated (Marcus and Nichols, 1999). Figure 1 in the Appendix shows the relationship between CSR and reputational risk.…”