On the complementarity of prosocial norms: The case of restaurant tipping during the holidays

Greenberg, Adam Eric

doi:10.1016/j.jebo.2013.10.014

Cited by 44 publications

(32 citation statements)

References 17 publications

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“…As the group rewards or punishes positive as well as negative deviations, individuals adjust their behavior. In addition, social approval based on norm compliant behavior seems to be positively correlated with the share of the population that acts according to these norms (e.g., Rege, 2004), while behaviors based on different social norms may crowd out each other (e.g., Greenberg, 2014 The contributions to a public good may also depend substantially on their visibility (e.g., Bé-nabou and Tirole, 2006;Ariely et al, 2009). The concept of signaling was primarily applied in contract theory (e.g., Spence, 1973), but is also transferable to the impacts of image and acting as an example in consumption behavior (e.g., Frank, 1985;Ariely et al, 2009).…”

Section: Hypothesis 3: a Green Identity Only Increases The Willingnesmentioning

confidence: 99%

“…Prominent examples include carbon neutral, Rainforest Alliance certified, and certified organic consumption goods or plant-based alternatives for meat and dairy products, as well as energy from renewable sources and related products, vehicles with alternative propulsion technologies, and energy efficient appliances. Since 2007, the worldwide global sales of organic food, for example, nearly doubled and reached almost 64 billion U.S.-Dollar in (e.g., Soil Association, 2009, 2014. In 2013, Rainforest Alliance certified farms produced more than 450,000 tons of coffee representing an increase of 20% compared to the previous year (even when the market share of the global coffee production is rather low with 5.2%).…”

Section: Introductionmentioning

confidence: 99%

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Offset carbon emissions or pay a price premium for avoiding them? A cross-country analysis of motives for climate protection activities

Schwirplies

Ziegler

2015

Applied Economics

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. www.econstor.eu Terms of use: Documents in AbstractThis paper contributes to the economic literature on pure and impure public goods by considering two alternatives for contributing to the public good climate protection: compensating carbon emissions from conventional consumption or paying higher prices for climate-friendly products. We analytically and empirically examine a wide range of motives and their impact on individuals' choice in favor of these two alternatives. Relying on data from representative surveys among more than 2000 participants from Germany and the USA, our results indicate that environmental awareness, warm glow motives, and the desire to set a good example significantly motivate the choice of both climate protection activities in both countries. However, some motives differ considerably between both alternatives and countries. A green identity enhances the willingness to pay a price premium for climate-friendly goods or services in Germany, while social norms seem to be of much higher relevance in the USA. Our results further suggest that the choice of climate protection activities, especially of carbon offsetting, entails a high degree of uncertainty.

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Section: Hypothesis 3: a Green Identity Only Increases The Willingnesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Offset carbon emissions or pay a price premium for avoiding them? A cross-country analysis of motives for climate protection activities

Schwirplies

Ziegler

2015

Applied Economics

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“…Christmas season, when the experimentation took place might explain these levels. Greenberg (2014), by analyzing amount of tips leaving in restaurants over two years, reveals that people tend to give more tips during the Christmas holydays than the rest of the year. According to the author, a social norm of generosity and altruism would be salient during this period.…”

Section: Discussionmentioning

confidence: 99%

Experimental clues in favor of a generalized norm of reciprocity

Meineri¹,

Dupré²,

Guéguen³

et al. 2017

Polish Psychological Bulletin

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“…Dhar and Simonson 1999;Fishbach and Dhar 2005). However, limited research has focused on environmental goals, and very few have studied behaviour across consumption domains, observing instances of moral licensing (Tiefenbeck et al 2013) as well as consistency (Greenberg 2014).…”

Section: Introductionmentioning

confidence: 99%

The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping

Panzone

Ulph

Zizzo

et al. 2021

Journal of Environmental Economics and Management

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This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store, and whether carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions, for example because consumers compensate morally desirable and undesirable acts (e.g. high-carbon food baskets may follow past environmentally-friendly behaviours) over time; while carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets, despite limited empirical evidence. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the recall of past behaviours.

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On the complementarity of prosocial norms: The case of restaurant tipping during the holidays

Cited by 44 publications

References 17 publications

Offset carbon emissions or pay a price premium for avoiding them? A cross-country analysis of motives for climate protection activities

Offset carbon emissions or pay a price premium for avoiding them? A cross-country analysis of motives for climate protection activities

Experimental clues in favor of a generalized norm of reciprocity

The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping

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