On the Beginning of Social Inquiry

Phillipson, Michael; McHugh, Peter; Raffel, Stanley; Foss, Daniel C.; Blum, Alan

doi:10.2307/590166

Cited by 15 publications

(1 citation statement)

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“…The concept of ATR is not new as there are at least eight of these in the last ten years using retired airplanes (Sousa, 2022). What is novel now is for travel-deprived tourists to indulge in flight activity without the need of a specific flight destination (McHugh et al, 1974). In fact, it should be considered a domestic tourism attraction since it comprises the activities of a resident visitor within the country of residence (UNWTO, 2008).…”

Section: Introductionmentioning

confidence: 99%

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Lau

Lee

Phau

2022

JHTI

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PurposeThe purpose of this study is to investigate the motivations, attitudes and intentions towards luxury dining in airplane themed restaurants (ATRs). The moderating roles of desire to fly, desire for luxury and fear of missing out (FOMO) towards attitude and intention to embark on this ATR experience are also investigated.Design/methodology/approachData are collected through a consumer panel. A total of 315 valid responses were analysed using exploratory factor analysis, confirmatory factor analysis and multi-group moderation. To enhance ecological validity, a stimulus for the Singapore Airlines A380 Restaurant @Changi was created to ensure complete understanding of the product offering by the participants.FindingsThree motivation factors were discovered – novelty, escape and supporting reliving. Interestingly, it was also found that the attitude towards ATR partially mediated the relationship between supportive reliving and intention towards ATRs. Disposition towards FOMO was found to moderate the effect of attitude towards ATR on intention towards ATR. Negative effect between escape motivation and attitude towards the ATR from the moderation analysis for desire for luxury and desire to fly shows that people are still hesitant to accept the ATR as a replacement to satisfy their salient needs for luxury travel.Practical implicationsInsights of this study demonstrate that local airlines could pivot their business through innovative offerings during the pandemic. The ATR concept can be effectively marketed by appealing to hedonistic and nationalistic needs and to avoid positioning it as an alternative for flying.Originality/valueThis is a novel concept introduced during the COVID-19 pandemic. Unprecedentedly, it uncovers the motivations, attitudes and intentions towards luxury dining in ATRs as a means to compensate for the pent-up desire to relive the experience of air travel.

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Section: Introductionmentioning

confidence: 99%

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Lau

Lee

Phau

2022

JHTI

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Phenomenological Methods in Sociological Research

Maso¹

1983

Foundations of Morality, Human Rights, and the Human Sciences

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A ?clash of ideas? or an exercise in scholastic ?misunderstanding??: A response to Button's response

Auer

1992

Hum Stud

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Evaluation in the grammatic sense is then a problem of self reference, rather than its concrete presentation, in that to evaluate is to formulate how one can evaluate. This understanding is destroyed when we limit our conception of such self reference to the giving of reasons. To display self through evaluation is instead to make reference to the authoritativeness of a community in terms of which the performance of self becomes intelligible. Thus, evaluation must first settle the question of itself-of how it (evaluation) is to be understood -where this 'how' makes reference not to the way it is done, but to the auspices under which it is done.

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On the Beginning of Social Inquiry

Cited by 15 publications

References 0 publications

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO

Phenomenological Methods in Sociological Research

A ?clash of ideas? or an exercise in scholastic ?misunderstanding??: A response to Button's response

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