Oleotourism: Local Actors for Local Tourism Development

Abstract

Abstract:Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders' involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development.

Introducing olive-oil tourism as a special interest tourism

“…The literature that exists until now has broadly described the motivations for diversification and the benefits that OOT has for companies and producers of olive oil. In parallel, the literature has highlighted some of the elements that constitute this tourism activity since its beginnings, or the potential that OOT could have in specific cases such as in Spain (Quesada et al., 2010), in Argentina (Elias and Barbero, 2017) and/or in Jaén (Tregua, D'Auria and Marano-Marcolini, 2018).…”

Análisis del comportamiento de la demanda de oleoturismo desde la perspectiva de la oferta

“…La vinculación del oleoturismo a las zonas rurales es uno de los puntos que más se han tratado en la literatura y, aparte de tratarse de un agente diversificador de la economía, éste posee un elevado potencial para el desarrollo territorial (Tregua, D'Auria, Marano-Marcolini, 2018), movilizando el capital humano y repartiendo mejor los recursos en las zonas rurales. Asimismo, su puesta en marcha contribuye a la revalorización de antiguas instalaciones, que son rehabilitadas para su uso turístico, y a la recuperación de las tradiciones, que, debido al paso de los años y la industrialización, empezaban a perderse.…”

Olive Tourism: Understanding Visitors’ Motivations

“…Istražena je ponuda maslinarskog turizma u regiji Jaén, Španjolska, a glavne smjernice za budući razvoj su potreba uključivanja maslinarskog turizma u svakidašnji život lokalnog stanovništva, proizvođača maslinova ulja, u strategiju razvoja lokalne samouprave te potrebu stvaranja specifične marke, s ciljem osnaživanja slike maslinarskog turizma regije (Tregua et al, 2018). U okviru ponude maslinarskog turizma analizirana je važnost gastronomskog muzeja maslinova ulja u Turskoj kao jednog od načina zaštite, očuvanja i promocije kulturne baštine koja pridonosi gastronomskom turizmu i ističe gospodarsku vrijednost kulturnog nasljeđa zemlje (Sahini i Aydin, 2017).…”

“…A research analysed the offer of olive tourism in the Jaén region, Spain, and the identified main guidelines for future development were the need to incorporate olive tourism into the daily life of the local population, olive oil producers, the local government development strategy, and the need to create a specific brand to empower the image of olive tourism (Tregua et al, 2018). As part of the olive tourism offer, a research analysed the importance of the gastronomic museum of olive oil in Turkey as one of the ways to protect, preserve and promote cultural heritage, which contributes to gastronomic tourism and assigns economic value to the country's cultural heritage (Sahini and Aydin, 2017).…”