Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

Lim, Chae Mi; Kim, Youn‐Kyung

doi:10.1002/mar.20411

Cited by 110 publications

(73 citation statements)

References 70 publications

(107 reference statements)

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“…Well-being was measured by three items developed by Pavot and Diener [49]; Samaha and Hawi [50]; and Kong, Ding, and Zhao [51]. Social exclusion was measured with four items from Huxley et al [52] and Lim and Kim [53].…”

Section: Methodsmentioning

confidence: 99%

Improving Social Inclusion for People with Physical Disabilities: The Roles of Mobile Social Networking Applications (MSNA) by Disability Support Organizations in China

Kim

Zhu

2020

IJERPH

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Having friendships and interpersonal social connections is a normal and expected necessity of life that enhances an individual’s well-being. Digital platforms, such as mobile social network applications (MSNA), present a means for people with disabilities to integrate in society. This study combines intrinsic benefits (such as enjoyment experience and information) and extrinsic benefits (such as social networking) to explore the impact of these benefits on online friendships, and the influence of these online friendships on the perceived social connectedness and well-being of people with physical disabilities. The partial least squares methodology was used to conduct statistical analysis on survey data; the outputs were obtained through convergent analysis, discriminant analysis, and bootstrapping. The results showed that enjoyment experience and social network benefits significantly influence online friendships, which influence perceived social connectedness and well-being. In addition, the perceived social exclusion has a significant moderation effect. Our findings are expected to help local disability service organizations develop effective digital disability inclusion strategies to combat widespread social exclusion among people with disabilities.

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Section: Methodsmentioning

confidence: 99%

Improving Social Inclusion for People with Physical Disabilities: The Roles of Mobile Social Networking Applications (MSNA) by Disability Support Organizations in China

Kim

Zhu

2020

IJERPH

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“…Limited research has shown that parasocial relationships with celebrities have a positive effect on consumer attitudes and behaviors related to celebrity endorsement. For instance, Lim and Kim (2011) found that consumers who developed parasocial interactions with TV shopping hosts are likely to have higher levels of shopping satisfaction. Similarly, consumers were found to have positive attitudes toward products (Knoll, Schramm, Schallhorn, & Wynistorf, 2015) and strong intentions to purchase them (Kim, Ko, & Kim, 2015) when the products were endorsed by celebrities with whom consumers had built parasocial relationships.…”

Section: Parasocial Relationshipsmentioning

confidence: 99%

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Chung

Cho

2017

Psychology and Marketing

466

416

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The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships, self‐disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self‐disclosure; and (3) source trustworthiness had a positive effect on brand credibility, which, in turn, led to purchase intention. Implications for research and practice are discussed.

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“…Though a large number of studies regarding service convenience have been conducted, previous studies have asserted that convenience is more important among older customers [26,65]. In addition, as individuals are older, they are more likely to rely on the Internet [25] and TV home shopping [26] due to physical immobility. Lim and Kim [26] suggested that TV shopping companies can satisfy older customers with limited shopping mobility by adding convenience benefits [26].…”

Section: Customer Satisfactionmentioning

confidence: 99%

Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

Kim

2020

Sustainability

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The research aims to examine what service convenience factors drive customer satisfaction in travel websites from the perspective of older travelers, and if older travelers’ satisfaction enhances e-loyalty. Additionally, drawing on socioemotional selectivity theory, this study argues that the social presence in travel websites plays a significant moderating role in increasing older travelers’ satisfaction. To empirically verify the conceptual model, an online survey was conducted targeting older travelers aged over 50 in the USA who have purchased products via travel websites. The data from 308 older travelers were analyzed, and the results revealed four dimensions of service convenience positively influence satisfaction. Unexpectedly, access convenience and transaction convenience do not influence older travelers’ satisfaction. The older travelers’ satisfaction with travel websites has a positive impact on e-loyalty. Additionally, social presence amplifies the effect of post-purchase convenience on satisfaction. The current research makes a significant contribution to understanding older travelers’ perceptions and behaviors for using e-commerce service in the field of tourism and provides practitioners with effective ways to attract older travelers for sustainable management of travel websites.

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Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience

Cited by 110 publications

References 70 publications

Improving Social Inclusion for People with Physical Disabilities: The Roles of Mobile Social Networking Applications (MSNA) by Disability Support Organizations in China

Improving Social Inclusion for People with Physical Disabilities: The Roles of Mobile Social Networking Applications (MSNA) by Disability Support Organizations in China

Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement

Older Travelers’ E-Loyalty: The Roles of Service Convenience and Social Presence in Travel Websites

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