“…The British publishing market was very crowded long before that, and some publications were moved to offer prizes of enormous value, such as Tit-Bits' competition in 1883 in which the first prize was a house. 5 Six years later, Tit-Bits' greatest rival, Answers, ran a competition to win £1 a week for the rest of the winner's life (the competition involved entrants guessing the amount of gold in the Bank of England), apparently attracting 700,000 entrants. 6 In January 1901, an Irish magazine editorial noted that the current issue of Tit-Bits was its 1000th, and added, 'Sir George Newnes is modest over his gigantic success, the pioneer of many other similar successes.…”