Old concerns, renewed focus and novel problems: feminist communication theory and the Global South

Bachmann, Ingrid; Proust, Valentina

doi:10.1080/23808985.2019.1647445

Cited by 8 publications

(6 citation statements)

References 58 publications

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“…Similarly, Alper et al (2015) highlight ways that communication and social media research can and should be more inclusive of people with disabilities. We also recognize Ang et al (2019), Gardner (2018), and Wasserman’s (2020) push for greater internationalization in the communication field, as well as considerations of global intersectionality (Bachmann & Proust, 2020). Efforts, such as #CommunicationSoWhite and #RhetoricSoWhite demonstrate that by talking about how communication is centered on white patriarchy, we can begin to move beyond it.…”

Section: Future Directionsmentioning

confidence: 99%

Introduction: Marginality and Social Media

Pearce

Gonzales

Welles

2020

Social Media + Society

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This special issue brings together 13 manuscripts and two practitioner responses that speak to the intersection of marginality and social media in a variety of contexts. Readers of Social Media + Society certainly know what social media are, but marginality may be more elusive. We introduce this special issue by noting the historical moment for studying marginality, providing a working definition of that concept, and highlighting how this special issue sustains and extends that conversation within the context of social media.

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Section: Future Directionsmentioning

confidence: 99%

Introduction: Marginality and Social Media

Pearce

Gonzales

Welles

2020

Social Media + Society

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“…We enter this discussion from a feminist Global South perspective to extend feminist media perspectives on gender and reality shows. Like other feminist scholars from the Global South (Bachmann and Proust, 2020), we caution against the homogenising tendencies of mainstream Western feminist media perspectives. Our analysis highlights the importance of understanding the experiences of women of different socio-economic/ socio-cultural backgrounds, to have a fuller appreciation of the reality of women's worlds.…”

Section: Introductionmentioning

confidence: 82%

Fat women, performance and subversive commodification on Ghanaian reality television

Resario

Darkwah

2021

Media, Culture & Society

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Critics of weight loss reality shows often present the contestants as victims of commodification and exploitation without any form of agency. This paper seeks to contest this one-sided view of such shows. It draws on interviews with the producers and 19 contestants in the first season of a dance reality show in Ghana, the Di Asa show, as well as recorded video performances online. We argue that indeed the show was organised in a manner that commodified the contestants for purposes of improving the ratings of the private television station that hosted the show. However, to read these contestants purely as commodified objects misses half the story. We demonstrate that these contestants participated in the show with parallel motives to that for which the producers created the show, and were successful in their endeavours. They thus engaged in what we call subversive commodification, a situation where the object of commodification actively takes part in the commodification process to gain benefits that accrue solely to them and not the subject of commodification.

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“…Acknowledging there is no single feminist theory, we argue there are multiple ‘feminisms’ to account for the diversity, complexity, and heterogeneity of its various forms and theories (Bachmann and Proust, 2020). In this section, therefore, we offer an overview of feminist public relations scholarship by discussing liberal feminism (which emphasises equality and representation); postfeminism (as a form of backlash and closely linked with neoliberalism); critical feminism (foregrounding gender and power relations); transnational feminism (challenging a ‘West-to-rest’ mindset and globalising processes) and intersectional feminism (emphasising how multiple factors operate to amplify inequality).…”

Section: Mapping Feminist Public Relations Scholarshipmentioning

confidence: 99%

“…More research from outside the US and Europe helps propel public relations scholarship from a Global North understanding of feminism conceptualised as seeking equality along liberal feminist lines to a stronger social justice perspective concerned with how inequality is manifest more broadly in society (Fitch, 2016a; Golombisky, 2015). Comparative and cross-national research may therefore be of value in investigating the dynamics of gender in diverse national and cultural contexts and countering universalist and ethnocentric approaches (Bachmann and Proust, 2020).…”

Section: Opening Up (And Closing Down) Public Relations Scholarshipmentioning

confidence: 99%

Opening spaces for researching feminism and public relations: Perspectives from Australia, Indonesia and Malaysia

Fitch

Clark

Kaur

et al. 2022

Public Relations Inquiry

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Drawing on communication, feminist studies and public relations scholarship, this interdisciplinary paper contributes to feminist perspectives on public relations in order to draw attention to the disciplinary implications of the ongoing exclusion of diverse women’s voices and the ways gendered exclusion is exacerbated by the marginalisation of voices from Global South, Indigenous and settler colonial contexts. Writing from three countries located in the Asia-Pacific region, the authors interrogate the field as feminist public relations scholars and highlight the need for more inclusive practices in academic processes that shape disciplinary knowledge. The paper challenges liberal feminist and postfeminist perspectives, arguing these have significant implications for the production of public relations knowledge. Instead, it argues that feminist public relations scholarship needs to foreground intersectionality and social justice and embrace perspectives and research outside the US and Europe. It calls for greater awareness of the ways power is associated with privilege and determines ‘legitimate’ disciplinary knowledge within public relations in order to challenge structural and institutional inequalities. In advocating for critical, intersectional and transnational feminist public relations, the paper argues for greater reflexivity and vigilance in opening up the field to new and diverse perspectives and improving disciplinary processes.

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Old concerns, renewed focus and novel problems: feminist communication theory and the Global South

Cited by 8 publications

References 58 publications

Introduction: Marginality and Social Media

Introduction: Marginality and Social Media

Fat women, performance and subversive commodification on Ghanaian reality television

Opening spaces for researching feminism and public relations: Perspectives from Australia, Indonesia and Malaysia

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