“…For example, corporations may initially indicate short‐term, profit‐driven orientations toward CSPs—and shift to midterm, CSR strategies to proactively manage community relations, or deploy long‐term public relations campaigns to maintain operational legitimacy in profitable markets (Austin & Seitanidi, 2012a; Idemudia, 2009; Yin & Jamali, 2016). Corporations may also pursue CSPs with public or nonprofit environmental agencies to improve business practices, enabling them to shift from exclusively short‐term, profit‐driven pursuits to midterm, necessity‐abiding interests in shaping and obliging regulatory compliance as well as long‐term, value‐driven orientation to promote business longevity in operating environments (Adderley & Mellor, 2014; Esteves & Barclay, 2011; Pündrich, 2017; Seitanidi et al, 2010). Development practitioners should therefore be aware of both parallel and divergent partnership motivations to enhance desirable partnership outcomes for all stakeholders, including shareholders and beneficiaries.…”